|
|
| home about us free pdf software downloads links privacy site map copyright policy |
| Forward Twenty-five years in financial communications has led me to appreciate how Wall Street views and values the intangible assets that drive business performance.http://www.chicagogsb.edu/alumni/roundtable/marketing/events/BeyondAdvertising.pdf. All else being equal, it is these non-financial factors – brand, strategy and execution, management and people – that earn companies a premium in their P/E. I’ve taken the view here that brand is an organizing principle that defines a company’s intangible assets, an especially critical component of the service industries that dominate our economy. What CEO does not believe that passion for the mission separates her company from the competition. This is brand. Brand influences the choices people make in a complex world of abundant choice. Beyond advertising, brand building done well builds deeps relationships with customers that create a competitive advantage. Wall Street appreciates brand as a strategic asset that contributes to shareholder value. Understand what kind of investor values brand Influence perception; let investors apply value Articulate your story in the context of strategy Correlate impact to business performance outcomes Beyond advertising: Current and future demand relative to marketing expense Sales and sales growth rates Margins Cash flow Bess Gallanis Beyond advertising: brand impact on business outcomes Beyond advertising: Beyond advertising: Its advertising features the Taylor brothers -- third-generation bank and business owners -- to create identity and empathy with customers. Beyond advertising: Beyond Advertising: Advertising income derived by exempt organizations in connection with their publications is subject to the tax on unrelated business income (except in rare cases where the advertising contributes importantly to the organization's exempt purposes).http://www.irs.gov/pub/irs-tege/eotopicg82.pdf. Rules for the determination of unrelated business taxable income (UBTI) derived from the sale of advertising in exempt organization periodicals are contained in Reg. In addition, it is necessary to allocate expenses of the publication between advertising costs and readership costs. 2. Background The amount of unrelated business taxable income derived from the sale of advertising in periodicals is determined by subtracting direct advertising costs from gross advertising income. However, in most cases, subtracting advertising costs from advertising income will result in a gain. Thus, there is no tax on the advertising income unless the overall publication is profitable. 3. Discussion As noted above, in determining UBTI from advertising, it is necessary to allocate the costs of the periodical between the direct advertising costs and the readership costs of the periodical. Expenses directly connected with the sale and publication of advertising, including those arising from dual use of facilities or personnel, constitute direct advertising costs. In addition, it is necessary to determine the portion of mechanical and distribution costs attributable to advertising lineage, including the portion of the costs and other expenses of composition, press work, binding, mailing (including paper and wrappers used for mailing) and the bulk postage attributable to the advertising This ... Ta k e a m i n u t e to imagine the advantages of advertising your business on the front page of a major metropolitan newspaper.http://www.thenewstribune.com/documents/advertising/Powerstrip.pdf. The News Tribune is introducing front page advertising with the Powerstrip, a 2-sided, 4-color burst of advertising for your business. Your ad will be the only thing between your customers and their daily fix of the latest news. Set new standards for page dominance and show your competitors what market dominance is all about. Ta k e a d va n t age of this break-through opportunity while it’s still the newest and freshest marketing tool available. Effective December 29, 2003 Powerst r ip Get your business on the front page! Rates for Printing and Distribution: Quantity CPM -Rate (shown Net) 15,000-25,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$190.00 25,001-75,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$160.00 75,001-100,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$140.00 100,001-135,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$120.00 135,001-260,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$100.00 Allow 14 days for ... The new format of ACC ‘03 ExpoGuide makes it easy to read and carry.http://www.acc.org/about/pdfs/ExpoGuideRateCard.pdf. The ACC ‘03 ExpoGuide is a perfect reference tool. Editorial The ACC ’03 ExpoGuide contains floor plans and a directory of exhibitors companies with their company descriptions. Audience Physicians with a primary or secondary interest in cardiovascular disease, scientists, nurses, technolo-gists, medical students, interns, residents, physician assistants, hospital administrators, and other medical professionals attend the ACC ’03 Scientific Session and rely on this publication for meeting Large Circulation to Targeted Audience Projected circulation: 40,000 Projected attendance: 30,000+ Unequaled Distribution The ExpoGuide will be placed in the professional registrant portfolios and positioned next to newspaper bins outside the Exposition Hall. ACC: 1-800-253-4636, x448 Advertising Acceptance and Placement Advertising in the ACC ‘03 ExpoGuide is limited to confirmed exhibitors participating in the ACC ‘03 52nd Annual Scientific Session Exposition. Advertisers agree to accept “dual responsibility” for payment to the publisher if the advertiser’s agency does not remit payment for advertising within 90 days of the invoice date. Advertising is interspersed. It may be necessary to limit ad space; therefore, it is recommended that insertion orders be submitted promptly. Printing Specifications Size • Color ads must be accompanied by a set of progressive proofs and final proofs or Chromalin proofs. • Conversion material: Film positives (wrong reading, emulsion side down). Advertisers and advertising agencies assume liability for all content (including text, ... The format of the program will be “bookfolded,” each page measuring 5.http://www.gatewayparrotclub.org/Fair/Vendors/GuidelinesAdvertisingCopy.pdf.5” wide by 8.5” tall. Placement of ads will be entirely at the discretion of the GPC. Special contracts may be issued for specific locations, such as the inside covers, which will be for full-page ads only. While not guaranteeing the format of program, early plans are to place all advertising at the rear of the program following the informational content of the document. Full-page ads will appear first, followed by half-page ads, two per page, and finally one-third page ads, three per page. Order of placement, within a given size will be determined by the date ad payment is received. The GPC reserves the right to reject any advertising and is not required to share its reason. Content of advertising should be tasteful and appropriate for fair attendees. Ad content should be well produced. Rates for advertising do not include any preparation, editing or artwork. Ad sizes are not variable, and are: Size Dimension Aspect Ratio Full page 4.5” Wide by 7” High 9 x 14 Half page 4.5” Wide by 3.25” High 18 x 13 One-third page 4.5” Wide by 2” High 9 x 4 Ad copy of a different aspect ratio may be displayed within one of the three available sizes. For example, a typical business card format, 3.5” wide by 2” tall could be displayed in a one third page ad, in which case it would be centered with a half inch of “empty” space on each side. FORMAT Ad copy should be submitted in a standard graphics format, JPG or GIF preferred. Resolution of these images should be at least 200 DPI. The advertiser should specify whether or not a border is desired. The New York State Dental Journal welcomes advertising as an important means of keeping the dentist informed about new and better products and services for the practice of dentistry.http://www.nysdental.org/img/pdf-standards/adstandards.pdf. Such advertising must be factual, dignified, tasteful, and intended to provide useful product and service information. The publication of an advertisement is not to be construed as an endorsement or approval by The New York State Dental Journal or its publisher, the New York State Dental Association, of the product or service being offered in the advertisement unless the advertisement specifically includes an authorized statement that such approval or As a matter of policy, The New York State Dental Journal will sell advertising space when the inclusion of advertising material does not interfere with the purpose of the publication. The NYSDJ reserves the right to accept or reject advertising, at its sole discretion, for any product or service submitted for publication. 2. Advertisements must not be deceptive or misleading. The advertiser and the product or service being offered should be clearly identified in the advertisement. 3. Products or services eligible for advertising in The New York State Dental Journal must be germane to and effective and useful in the practice of dentistry. Products and services offered by responsible advertisers that are not related to dentistry but are of interest to dentists are eligible for advertising in The NYSDJ. 4. Advertisements will not be accepted if they conflict with or appear to violate New York State Dental Association policy, the NYSDA Code of Ethics or its Constitution and Bylaws, or if the ... WHY BUS ADVERTISING LET’S MAKE A BIG IMPRESSION Transit Advertising o Market Dominance o Target Marketing o Reach & Frequency o Exposure & Repetition o Creative Impact Where the People Are o o o Bus Advertising - Signature Products Full Wrap Bus Advertising - Traditional Productshttp://www.cabq.gov/transit/pdf/BUSpresentation2.pdf • With Acrobat and Adobe PDF, Vertis has shortened review cycles from several days down to an hour or less and reduced production costs by hundreds of dollars each week.http://www.adobe.com/products/acrobat/pdfs/vertis_cs.pdf. • Built-in Acrobat features including digital signatures and electronic commenting tools eliminate the expense and delays of sending proofs by courier. • Adobe PDF offers greater control during the review and approval process. • Advertising agencies appreciate the fact that Adobe PDF ensures the integrity of their materials during the review process. • The electronic commenting features in Acrobat increase accuracy of client feedback. Adobe® Acrobat® Leading ad production firm shortens review cycles and saves clients hundreds of dollars weekly by reviewing proofs electronically using Adobe Acrobat and Adobe PDF Producing ads and other marketing materials requires more than just a creative spark. Obtain-ing client approvals and preparing materials for printing can often be the most time-consuming and expensive part of the advertising process, making the creative aspects look easy. By adopt-ing Adobe Acrobat software and Adobe Portable Document Format (PDF) for developing and reviewing electronic proofs and preparing files for printing, Vertis Advertising Production Services has shortened review cycles from several days down to an hour or less and reduced production costs for clients by hundreds of dollars each week. Vertis Advertising Production Services provides integrated marketing services to more than 3,000 customers, including numerous Fortune 500 companies. Projects range from ads and direct-mail pieces to point-of-sale items and packaging. ... 2007 Adv Rates 12/13/06 2:54 PM Page 1 2007 Advertising Rates Size Full Page Jr.http://www.bizbash.com/florida/about_us/bbfla_rate_card_2007.pdf. Page 1/2 Page 1/4 Page 1/8 Page Back Cover Inside Front Cover Inside Back Cover Page 1 (strip ad) Market Resources B&W $3,426 $2,836 $2,153 $1,366 $1,019 Premium Sponsored Listing (Sitelet) for 1 year $1,600 Sponsored Listing (Enhanced Listing) for 1 year $800 Rotating Banner/Tile on Web site for 1 year $995 BiZBashFla Event Style Alert Newletter Banner/Tile on E-Newsletter (3 times consecutively) $750 Banner per issue $995 Dedicated Email Blast $750 per blast (Contract Advertiser) $1,500 per blast (Non-advertiser) For BiZBashFla Advertising information, contact us at 800.327.3736 FloorTek Sheree promo 3/7/07 4:30 PM Page 3 FloorTek Advertising Order Form FloorTek Showcase Ads (Appears in Sept/Oct issue of Textile World and the FloorTek Expo Show Guide) 1/4 Page Formatted Ad $500 x ______ ads = $ ________ 1/2 Page Formatted Ad $1,000 x ______ ads = $ ________ Full Page Formatted Ad $2,000 x ______ ads = $ ________ Space Reservation Deadline: August 10 Materials Due: August 17 FloorTek Product Guide Ads — Special Price! (Available to clients who also purchase a FloorTek showcase ad) Full color 1/6 page Product Guide Ad in Textile World May/June issue of Textile World (Space Deadline: Apr.http://www.americanfloor.org/floortek/exhibitor/pdfs/Textile_World_Advertising_Order_Form.pdf. 13/Materials Due: Apr. 20) $255 x ______ ads = $ ________ July/August issue (Space Deadline: June 8/Materials Due: June 15) $255 x ______ To reserve your advertising space, please complete and fax this form to (864) 439-5070 by the appropriate space deadline. State Firemen’s and Fire Marshals’ Association Internet Advertising Rate Sheet (as of 4/17/2006) Website Banner Ad Space Available: Top Banner Space (Premium) –Rotating among 4 ads (25% view time) on all web pages (648 x 60 pixels) $150 per month Right Side Column Space – on all inside pages; fixed ad (100% view time on inside pages) (120 x 600 pixels) $150 per month Other Advertising spaces (140 x 200 pixels) on all inside pages; rotating among 4 ads (25% view time) $50 per month.http://www.sffma.org/pdfdocs/miscpdfs/InternetAdvertisingRates.pdf. These prices require the ad copy be provided. If no ad is provided please add $100 for design and layout per ad. *** To advertise with the SFFMA, you must be a sustaining member of the association *** Contact Will Collier at 512-454-3473 x304 or wcollier@sffma.org for more information. NEW Advertising Section! Scholastic Administr@tor now offers “On the Cutting Edge” – an exclusive way to showcase your catalogs, literature and company information.http://www.scholastic.com/administrator/pdfs/new_advertising_section.pdf. Southeast/Central Caliann Mitoulis 215.370.5813 1X $3,500 Rates 3X 6X 8X $3,350 $3,100 $2,800 CALL YOUR SALES REP FOR MORE INFORMATION Mid West/New England/Mid-Atlantic Guy Blumberg NEW Advertising Section! It is a self-regulatory body acting in Russian advertising market.http://www.who.int/tobacco/framework/public_hearings/russian_advertising_council_rac.pdf. 2. The scope of activities or mandate of the organization The main activities of Advertising Council of Russia are as follows: Participation in legal procedures, preparation of amendments to the Federal Legislation on Advertising; Development of self-regulation system of advertising in Russia; Discussion of actual and problem questions of advertising activities in open session of RSR; Forming of code of best advertising practices (ethical rules of self-regulation), consideration of consumer complaints and precedents of advertising activities, procedure of copy advice; Popularisation of tasks and purposes of RSR, promotion of ideas of advertising self-regulation, publishing activities; Interaction with public and professional associations, legislative and executive authorities; Contacts with international organizations of self-regulation and advertising associations. One of the main objectives of the Advertising Council of Russia is to express the views of its members before the governmental bodies. 3. The organisation’s interest in the FCTC process Members of the Advertising Council of Russia are the major associations of advertisers, advertising agencies, mass media and consumer societies in Russia. Due to the fact that a large amount of advertising (outdoor and press advertising) in Russia relates to tobacco products, they are very concerned with possibility of a total ban on tobacco advertising unjustified in existing social and economic environment in Russia. After getting familiar with the contents of the WHO Framework Convention on Tobacco Control, ... What is the branding impact of my online ad campaign? Which placements and audience segments give me the greatest lift? What is the relative branding effect of different creative treatments, sizes and media types in my campaign? Overview Ad Factor is a flexible research solution that measures the branding impact of online advertising - for the 99% of consumers who do not click.http://www.factortg.com/products/pdfs/Ad_Factor_Overview.pdf. By interacting directly with actual site visitors in a natural browsing environment via real-time surveys, Ad Factor enables you to understand the effectiveness of your online campaign by measuring the lift in key brand metrics between a control group and a group of consumers exposed to the ads. Ad Factor offers a more powerful, precise approach to the task of measuring online advertising effectiveness. Our robust, flexible platform is designed to give agencies, publishers, and advertisers superior control over the study in order to deliver accurate, meaningful results. Ad Factor provides the following services to help you measure the performance of your online advertising and marketing campaigns: A PowerPoint presentation summarizing the top-line findings for your advertising campaign, including: Overall lift by question, segmented by media type, creative size, and frequency – plus customized analysis based on specific campaign goals. Factor TG offers a more sophisticated research solution that addresses the methodology flaws associated with online advertising effectiveness measurement. Website / Micro-site Measurement - Factor TG measures the branding impact of the website or micro-site in conjunction ... Recognized agencies earn a standard 15 per cent discount.http://www.thenation.com/mediakit/adspec/adspec.pdf. Discounts apply only within the contract year and must be negotiated in advance. It is understood that the adver tiser and/or agency indemnifies the pub-lisher against any claims or suits based on the contents of an advertisement. The publisher reser ves the right to reject or cancel any advertising at any time. Publication of an advertisement constitutes final ac-ceptance. The Nation has a strong presumption against censoring any advertisement. BLACK AND WHITE ADS: Please supply right-reading, emulsion-side-down film negatives with a line screen of 85 lpi. Include a posi-tive proof such as a good quality laserprint or a photostat. You may also supply camera-ready mechanicals. The Nation is offset printed on an uncoated stock and is saddle-stitched. COLOR ADS: Please supply right-reading, emulsion-side-down film negatives with a line screen of 100 lpi including all color separations. Include a positive proof such as a matchprint or chromalin. You may also supply camera-ready mechanicals. The Nation is offset printed on an uncoated stock and is saddle-stitched. www.http://www.ptassoc.com/pdf/SubscriptionsAndAdvertising_CRM4M.pdf.ptassoc.com Whether your organization has one publication or many, Protech CRM for Members offers a total solution for managing your subscriptions and advertising sales. You can use CRM for Members Subscription Management to manage multiple subscription rates, including non-member, library, and agency rates, as well as different rates for various membership levels, and complimentary subscriptions. Keep track of multiple recipients for a single subscription. Renewing subscriptions, generating renewal invoices, and terminating expired subscriptions is an automated process. Manage all of the aspects of advertising in your publications in one place, with CRM for touch points for your prospective advertisers, or streamlining the advertising space sales cycle and top-notch customer service. Easily manage Manage multiple subscription rates for each publication: Access complete advertising contract and account CRM for Members Subscriptions can handle member and information, including all ad sales history, all in one place. non-member rates, individual or organization rates, tiered rates, multi-year rates, and special rates for libraries and Create sales action plans and marketing campaigns, agencies. helping your sales team effectively market and sell ad space, turning opportunities into contracts. Automatically generate subscription renewal invoices, and terminate expired subscriptions with the click of a Manage an unlimited number of advertising rate and button. insertion schedules for a variety of ad sizes and shapes, colors, including classified ads. Keep track of ad schedules and agency discounts, offer frequency ... | ||
