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You may also go the Real Estate Agency website: www..rea.state.or.us Click “Advertising Rule 6-29-07.” The Oregon Real Estate Agency convened a Real Estate Advertising Rule Working Group that included industry and Agency representatives. Purpose of the rules: The amendments provide the following: Allows real estate licensees to advertise in a less costly manner Clears up existing confusion and scrivener’s error Limits delegation of the authority of a principal broker for advertising that “originates in a branch office” to a principal broker who manages that branch office. Therefore, a real estate broker who is not a principal broker cannot be delegated authority for advertising. Effective March 1, 2008, if the name of an associated broker is used in advertising, it may not be in larger type size than the name of the firm. Allows associated real estate broker to advertise property owned by the broker for rent or lease; however, if the property has more than four residential units or is a commercial property, such advertising must state that the property owner is a licensed real estate broker. Rule did not change requirements for advertising a broker’s own property for sale, exchange, or lease option. (4) A principal real estate broker is responsible for: (a) All advertising that states the principal real estate broker’s licensed name or registered business name; and (b) Except as provided in section (7) and (8) of this rule, all advertising of a real estate broker or a property manager who is associated with the principal real estate broker. (5) A principal real estate broker may delegate ... Advertising in Transportation Alternatives Magazine YOUR INFORMATION Name: Organization: Address: Phone: Fax: E-mail: Total Payment: $ __________ Pay method (circle): Check/Credit Card Credit Card: Visa/MC/AmEx # Exp.. PLEASE CIRCLE THE ISSUE AND AD SIZE THAT YOU WOULD LIKE. ISSUE Winter 2005 January 14 (art and contract due) Spring 2005 March 25 Summer 2005 June 10 Fall 2005 October 7 Winter 2006 January 13 T.A. reserves the right to refuse any advertising. NEW YORK– July 12, 2005 – Nielsen//NetRatings, a global leader in Internet media and market research, today reported June 2005 estimated online advertising revenue and spending from its AdRelevance service.http://www.nielsen-netratings.com/pr/pr_050712.pdf. General community Web sites captured the fastest growing sector in estimated online advertising revenue, followed by the categories of health and fitness, business, men’s general interest, and shopping and auctions. General community Web sites, led by MySpace, made the largest year-over-year leap to $33 million with a 214 percent growth (see Table 1). Health and fitness grew 80 percent in estimated revenue to more than $4.5 million, and business Web sites took in $12.6 million, rising 46 percent as compared to last year. Estimated spending reflects CPM-based online advertising only, and excludes search-based advertising, paid fee services and other online promotions. “General community sites tend to have a higher level of engagement or interactivity with their users, making the sites very attractive to advertisers,” said Gerry Davidson, senior media analyst, Nielsen//NetRatings. The top three categories—financial services Web sites, Web media sites and retail goods and services sites—spent nearly $228 million in online advertising, collectively, making up half of the estimated $456 million spent during June 2005. The category of financial services, led by LowerMyBills.com, spent an estimated $80 million on online advertising during June 2005, growing 16 percent year-over-year (see Table 2). Web Media, propelled by Monster Worldwide, Inc., spent nearly $75 million dollars, rising 15 percent as compared to last year. ... 4.http://www.aph.gov.au/Senate/committee/fapa_ctte/govtadvertising/report/b02.pdf.76 The Committee recommends that the Senate refer to the Finance and Public Administration References Committee for inquiry and report the matter of the impact of outcome budgeting for appropriations on Parliamentary consideration and approval of government expenditure, and the accountability of 5.70 The Committee recommends that for all major government advertising campaigns, the responsible department should conduct or commission a qualitative evaluation of key facets of the campaign (such as media placement strategy, campaign concept, response of target audience, value for money and so on) and report the evaluation results to the MCGC. insert after the third dot point under 'Material should be relevant to government responsibilities' three additional dot points as follows: (a) No expenditure of public money should be undertaken on mass media advertising, telephone canvassing or information services, on-line services, direct mail or other distribution of unsolicited material until the government has obtained passage of legislation giving it authority to implement the policy, program or service described in the public information or education campaign. Advertising for public response to draft legislation, however, must take the form of inviting submissions and formal comment on a published bill or discussion paper. 7.81 The Committee recommends that the government implement, as a matter of urgency, a mechanism to monitor and enforce compliance with guidelines on government advertising activity. 7.84 The Committee recommends that once an advertising campaign valued at $250,000 or more has been given final approval ... ADVERTISING RATES 2007 300 Caterpillar Drive, Joliet, IL 60436 • Ph.http://www.suntimes.com/advertising/mediakit/pdfs/HNRates2006.pdf. 815/729-6137 Fax 815/729-6056 Published Mornings Daily & Sunday Personnel: Vice President Advertising svanisko@scn1.com Advertising Manager Brian Garrigan 815/729-6140 bgarrigan@scn1.com Member Advertising Checking Bureau. The Herald News reserves the right to reject any advertisement for any reason. Visit our Website @ www.suburbanchicagonewspapers.com RETAIL ADVERTISING CONTRACT 1, 2007 Advertiser Date Advertiser hereby contracts to use a total of retail advertising insertions per year in The Herald News at the rates indicated on The Herald News rate schedule, which is incorporated herein by reference and made a part of this Agreement, subject to the rate provisions stated herein. The advertiser further agrees that if less space than contracted for is used, advertiser shall pay for all advertising used at the appropriate earned rate. The Herald-News may revise its advertising rate schedule at any time upon 30 days written notice to the advertiser and the advertiser may, without penalty, cancel this Agreement at any time during the thirty day period following such notice. Advertiser: B.http://www.networkadvertising.org/pdfs/NAI_principles.pdf. Network advertisers will not use sensitive personally identifiable data for online preference marketing. D. Network advertisers will provide consumers with robust notice and choice regarding the merger of personally identifiable information with non-personally identifiable information collected on a going forward basis for online preference marketing. E. Network advertisers will not use personally identifiable information (“PII”) consisting of PII collected offline merged with PII collected online for online preference marketing unless the consumer has been afforded robust notice and choice about such merger before it occurs. Network advertisers facilitate Web advertising through ad serving, hosting and ad sales services on the Web. For a Web site visitor, network advertisers provide advertisements that are more likely to be of interest and eliminate duplicative advertising. For a Web advertiser, network advertisers' services allow advertisers to reach cost-effectively the audience most likely to be interested in a product or service. NAI companies are among the leading providers of solutions for Web network advertising products and services, such as banner advertising. Network advertisers in general provide a variety of services to Web sites; chief among them is delivering advertising that is tailored to demonstrated or predicted consumer characteristics or preferences. By delivering customized advertising, network advertisers offer substantial benefits for consumers and the advertiser. Network advertisers realize that they have a strong interest in informing consumers of their business practices because the network ... The Scarlet accepts advertising from UNL and off-campus businesses and sources.http://www.unl.edu/scarlet/ratecard.pdf. If you would like to advertise to this select demographic, the Scarlet is the ideal medium. Paid advertising in the Scarlet, the newspaper for faculty and staff of the University of Nebraska-Lincoln, will be handled based on these guidelines: 1. Certain types of advertising will not be accepted, including but not limited to ads about: No advertising will be displayed upside down, sideways or in any manner not consistent with tra-ditional newspaper display. No display advertising will be placed on page 1. 4. 7. The Scarlet editor reserves the right to limit the num-ber of column inches sold for advertising. Internal UNL clients will be billed for advertising through cost centers. 2. External advertisers must prepay by cash or check but credit may be arranged. • bookstores Insurance, travel and credit/debit card ads: Because of postal regulations, advertising for insurance, travel and credit or debit cards will be subject to a charge in addition to the standard ad rate to pay for the differ-ence in postage cost. The Scarlet will not knowingly publish any advertising that is in violation of the law. 2. Advertisers will be able to view a proof of their ads before publication and are expected to check ads for typo-graphical and other similar errors. The Scarlet is not responsible for incorrect copy submitted by the advertiser. 3. Advertisers must report any errors in printed ads in the Scarlet to the Scarlet editor within one week of publica-tion. Space reservations for advertising must be placed one week before publication (noon Thursday). Publications (Marketing/Advertising) Advertising/Marketing intern(s) will have the opportunity to learn about promoting APHA publications and periodicals, including writing copy, working with vendors and promotion of other products.http://www.apha.org/NR/rdonlyres/AE91A90B-C93F-4828-8667-6D6794D9BBF7/0/Publications.pdf. Students seeking hands-on experience in the field of advertising sales and marketing are encouraged to apply for an internship within APHA's Publications Department. Interns will have the opportunity to learn about various aspects of advertising and marketing for APHA's publications including books, The Nation's Health and The American Journal of Public Health. Advertising.http://www.advertising.com/data/research/101/research-q1stateofonlineadvertisingreport.pdf.com, Inc. operates the largest third-party display advertising network, reaching 156 million unique visitors or 87.6 percent of the Internet universe1 via over 60 billion impressions per month. Because of its nearly all-encompass-ing reach, diversity of websites and variety of campaigns, data obtained from the Advertising.com network is reliably representative of the online advertising industry as a whole and thus can be leveraged to study industry-wide trends. In this first of what will be quarterly “State of Online Advertising” reports, Advertising.com examines consumer response rates (i.e., click and conversion rates) as they correlate to variables such as day of week, creative size, frequency and advertiser industry. Data for this study was gathered from campaigns running on the Advertising.com network during the first quarter of 2007. ABOUT THE NETWORK The Advertising.com display network represents the larg-est single source of consumer reach. Advertising.com assessed performance by creative size for the following units: Advertising.com assessed consumer response rates according to frequency of exposure, with rates indexed against click-through and conversion rates for a single ad exposure. Copyright 2007 Advertising.com, Inc. The data shows that even with repeated exposure, consumers continue to click and convert on the featured advertisement. Performance by advertiser industry segment The data most likely reflects the predominance of rich media and interactivity among entertainment advertisements, such as those featuring movie listings, trailers, etc. Figure 5: Click-through and conversion rate indices ... ACP appreciates the opportunity to testify on the subject of direct-to-consumer advertising (DTC) of prescription drugs.http://www.acponline.org/hpp/dtc_ads.pdf. It is these patients who are most adversely affected by direct-to-consumer advertising. Since 1998, ACP has voiced its opposition to the practice of DTC advertising. DTC advertising of prescription drugs often leaves patients confused and misinformed about medications. According to one of our members, the current wave of DTC advertising “[puts] patients, not him, in the diagnostic driver's seat.” Adverse Consequences of DTC Advertising Our members continue to complain that more and more patients are presenting them with a list of drugs they would like to try, based on what they see on television, magazines and the Internet, many of which may not be the best choice of therapy for individual patients. Patients arrive at the physician’s office already convinced that the products advertised are the answer to their problems. Surveys have shown that patients ask for a prescription based on an advertisement in up to seven percent of doctor visits — a rate that adds up to millions of requests a year. According to the FDA, 65 percent of physicians believe patients misunderstand the relative risks and benefits of a drug advertised through a DTC ad and 75 percent say the ads lead patients to overestimate the medical value of the drugs. By 2003, spending on DTC advertising of prescription drugs totaled $3.2 billion. In a 2000 analysis of prescription volume and sales of advertised drugs compared to non-advertised drugs, the U.S. Federal Trade Commission (FTC) found that doctors wrote 25 percent more prescriptions ... FAX (251) 476-4071 ASI # 47700 ADVERTISING DISTRIBUTOR AND CREDIT APPLICATION Part 1: GENERAL INFORMATION Legal Name of Business Trade Name Street Address City Fax Number Credit Contact Sales Contact Date Business Started Telephone How long has firm’s principal been associated with specialty advertising? To qualify, list at least five (5) specialty advertising suppliers from whom you have purchased specialty advertising and/or business gift products other than samples in the past twelve (12) months.http://www.crownprod.com/downloads/creditapp.pdf 1.http://www.bizjournals.com/columbus/pdf/advertising_terms.pdf. COLUMBUS BUSINESS FIRST reserves the right at its absolute discretion, and at any time, to cancel any advertising order or reject any advertising copy, whether or not the same has already been acknowledged and/or previously published. Cancellation of any portion of any advertising order or contract by or on behalf of the Advertiser or failure to have published the specified number of ad insertions automatically nullifies any rate discount, including for previously published advertisements, and may result in a short-rate, the difference 3. Advertisements that simulate editorial content must be clearly defined and labeled "ADVERTISEMENT" and COLUMBUS BUSINESS FIRST may, in its discretion, so label such copy. 5. In the event of errors in or omissions of any advertisement(s), including those caused by force majeure, COLUMBUS BUSINESS FIRST'S liability shall not exceed the value of the advertisement that ran in the COLUMBUS BUSINESS FIRST. (3) The Advertiser and/or Agency shall be responsible for any additional charges incurred by COLUMBUS BUSINESS FIRST arising out of the Advertiser and/or Agency's failure to deliver furnished inserts pursuant to COLUMBUS BUSINESS FIRST'S specifications. 8. The Advertiser and its Agency, if there be one, each represent that any advertising (including product samples) submitted complies with all applicable laws and regulations and does not violate the rights of, and is not harmful to, any person, corporation or other entity. As part of the consideration to induce COLUMBUS BUSINESS FIRST to publish such advertise-ment, the Advertiser and its Agency, if there be one, each agrees jointly and ... DTC advertising makes consumers aware of new drugs and their benefits, as well as risks and side effects.http://www.state.wv.us/got/pharmacycouncil/powell.pdf. National Health Council (whose constituency includes nearly 50 of the country’s leading patient organizations representing nearly 100 million Americans): “The Council recognizes that DTC advertising provides important DTC advertisements raise disease awareness and bolster doctor-patient ties according to an FDA survey of physicians and a survey by the National Medical Association. 2002/2003 Prevention Magazine survey: 29.4 million Americans spoke with doctor about a medical condition for first time as a result of seeing a DTC advertisement. FDA survey of patients: 1 in 5 patients reported speaking to doctor about condition for first time after seeing DTC advertisement. (Source: K. Aikin, Direct-to-Consumer Advertising of Prescription Drugs: Patient Survey Results, September 19, 2002). DTC advertising gets patients talking to their doctors about conditions that might otherwise go undiagnosed or undertreated. General Hospital and Harris Interactive Survey on health care experiences associated with DTC advertising of prescription drugs, one-quarter of adult patients who visited their physician after seeing a DTC ad received a new diagnosis of a condition. DTC advertising encourages compliance with physician-prescribed treatment regimens. FTC/DOJ: “….DTC advertising can increase compliance with pharmaceutical usage regimes and can assist in educating patients and health professionals about the risks, diagnosis, and treatment of a particular medical condition.” (Source: Federal Trade Commission and Department Wide array of ... advertisement like a banner, what would you do next? You could navigate directly to the advertiser’s website, either by guess-ing at the URL or using a URL quoted on a banner.http://www.harvestdigital.com/insight/articles/2007-04-02-admap.pdf. Or you could go straight to Google (or your search engine of choice), and search either on the brand or the product being advertised. The survey – on attitudes to online travel purchasing – was run in conjunction with the leading advertising network Adviva. Far more popular was doing a search, either for the advertiser’s name (26%) or for a general term related to the advertise-ment (31%). So more than twice as many people are potentially being driven to a search engine by banner advertising than are clicking directly on the banner itself. Banner advertising also prompts many direct visits to websites. Where clicking on a banner would get in the way of the completion of a task, it seems that a majority of people prefer to make a mental (or physical) note to follow up on the advertising after they have com-pleted their task. Although online advertising offers a sim-ple and easy way to interact with an advertisement, many consumers seem to be treating online ads more like posters or TV. In the case of travel advertising, it seems that running a banner advertising ‘cheap flights to New York with Airline X’ will like-ly prompt searches on ‘flight New York’, ‘cheap flight New York’, ‘Airline X flights’, and many other combinations. To prevent leakage of traffic into competitive websites, advertisers will need to run display adver-tising and parallel search campaigns optimised against these keywords. For example, the Hitwise ‘UK Media Impact Report’ for ... Advertising is fundamentally persuasive in nature.http://www.cog.brown.edu/courses/syllabi06/cg7syllabus.pdf. It is an attempt to get you, the consumer, to act in some way that benefits whoever is doing the advertising. At times, advertising seeks to achieve an impact by appealing to your rational self-interest as a consumer in a direct and transparent way. Other times, it seeks to have an impact in less direct ways, using techniques whose effects may be difficult to consciously evaluate in real time as you absorb the ad’s message. In this course, we will use advertising as a backdrop for studying important aspects of how human communication works. You will learn some of the basic methods and findings from the scientific study of language as they apply to commonly-used advertising tools. The course will focus on using this knowledge to make intelligent observations about advertising that you encounter in daily life. Ultimately, your new expertise should enable you to more consciously evaluate the intended impact of certain advertising techniques. It should also provide you with some of the conceptual tools you need to evaluate the scientific soundness of laws and policies pertaining to advertising, and to design research projects to further study the cognitive effects of specific ingredients found in ads. The importance of what is forgotten: exploiting properties of selective human memory Week 10-11: Association and memory Association networks and memory links What’s in a name? Getting attention: incongruity, ambiguity and cognitive engagement Managing attention: selective emphasis and de-emphasis Tracking eye movements to study attention Week 13: Language variation and ... Maximizing your Rich Media Advertising Emerging Media Council August 9, 2007 EXECUTIVE SUMMARY • Advertisers and their agencies are looking for ways to make video messaging more engaging, relevant, and targeted • Visible World’s intelliSpot® solution bridges creative and media to offer a unique way to enhance value of rich media advertising across both television and online • Key benefits include production efficiency, greater messaging flexibility and responsiveness, and enhanced message relevance 2 VISIBLE WORLD – EXECUTIVE SUMMARY • To date, Visible World’s unique video customization technology and services have been used by more than 150 major advertisers 45 Advertisers Repeat Advertisers New Advertisers increases my advertising flexibility …http://www.thearf.org/downloads/councils/emerging/2007-08-09_ARF_EM_Sheldon.pdf | ||
