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Advertising schedule must be completed within one year of first insertion to earn annual frequency or quantity discounts.http://www.foreignaffairs.org/advertising/download/discounts.pdf. Cancellations: Cancellations or changes are not accepted after closing dates. Cancellation of any scheduled insertion nullifies ad rates and/or position protection for the remainder of the contract. Short rates will be applied if the governing contract is not fulfilled. Advertisers will be rebated if, within a 12-month period from the date of the first insertion, they have used sufficient additional space to warrant a lower rate. Advertiser Responsibility: All advertisements are accepted and published by the publisher entirely on the representa-tion that the agency and/or advertiser are properly authorized to publish the entire con-tents and subject matter thereof. The publisher reserves the right to cancel any advertising at any time prior to the date of publication. It is understood that in consideration of the publication of advertisements, the advertiser or agency will indemnify and save the pub-lisher harmless from and against any claims or suits for libel violations of right or privacy, plagiarism, copyright infringement, and any other claims or suits based on the contacts or Publisher Rights: The publisher reserves the right to reject any advertisement or to add the word advertise-ment at the top of any page that, in the judgment of the publisher, too closely resembles Foreign Affairs’ editorial pages. Commission and Agency Discounts: Agency commission is 15% of gross total; no cash discount. Payments: As a small business owner, your advertising budget may be limited.http://www.thenewstribune.com/documents/advertising/EveryOtherDay.pdf...but don't let that stop you from getting BIG results from your advertising investment. Our Every Other Day Ad Program is designed to help new and small businesses increase traffic and sales at an affordable price. Through frequency advertising. Studies show sales increase based on the number of times a customer sees a message. With the Every Other Day Ad plan, you can maximize your budget through affordable frequency pricing. News Tribune readers are the customers you want — now and again. Frequency is the key to an effective ad schedule. Ad size x rate x total days = total investment Includes ad online at Tribnet.com The goal of the Every Other Day (EOD) program is to enhance name awareness and impact market share.EOD provides frequency-based programs that offer discounted rates to help build awareness and recognition. It’s approach can translate directly into greater visibility and sales. With the sample ad program above, center, 4,730,000 impressions/number of times your ad is seen per month. The Multiplay advertising solutions offered by Juniper Networks enable carriers to open up non-user revenue sources using a phased approach that matches desired revenue and pro t with incremental service provider investment.. By leveraging the inherent bi-directionality and addressability of IP and the IPTV usage data backend of our alliance partner HP, Juniper’s Multiplay advertising solutions build on our proven Multiplay network infrastructure and give service providers a clear path to achieving addressable advertising models. The degree of targeting speci city enabled by our Multiplay advertising solutions create an extraordinary opportunity for service providers to increase revenues while keeping end-user costs at a competitive level. Meanwhile, there has been a perfect storm brewing in the advertising space, creating an historic opportunity for service providers. Rapid changes in technology have shaken the foundations of an advertising business that has changed relatively little over the past 50 years. What is needed is a better means to measure content and ad viewership and an enhanced ability to reach target segments, which would help improve the effectiveness of advertising campaigns. This places service providers with high-performance subscriber- and session-aware networks in an excellent position to solve the systemic problems in the advertising industry while monetizing their networks on a massive scale. By leveraging Juniper’s Multiplay network infrastructure, service providers have access to a treasure trove of viewing data that can be sold to content providers and advertisers, which is the second phase ... Revenue generated through online advertising is trending upward, with industry experts and analysts predicting a 19% growth in 2007 to $19.http://www.ittoolbox.com/advertising/pdf/Ad_Benefits.pdf.5 billion. Many factors are driving this growth, challenging online marketers to select the opportunities that meet their individual online advertising goals. Advertising in an online community offers distinct benefits to consider over other online advertising opportunities, including: Because of this engagement, advertisers have the opportunity to target a very attentive audience. With that volume of user-generated content, along with intelligent ad-serving technology such as the ITtoolbox contextual matching engine, advertisers have the ability to get extremely granular with their targeting. This is a big win for both advertisers and members of the ITtoolbox community. Advertisers have the ability to enter a discussion or a blog posting using a highly relevant message. The result is a higher ROI for advertisers and a higher level of satisfaction from the user community. 3. Advertising content is integrated into community (pull marketing) Using contextual targeting and smart advertising placement, an advertiser can place a relevant ad that produces value to the user. Besides being used to help users find other relevant members to connect with through user search, the information is also used to present users with the most relevant advertising offers. Online communities are well suited to give advertisers this targeting capability since membership and the information required with it are necessary to receive the full benefit of the community. 5. Unique opportunities exist to extend ... Dean Ellen A.http://www.utexas.edu/faculty/council/2001-2002/catalog_chgs/com1_advertising.pdf. Wartella filed with the secretary of the Faculty Council the following proposed changes to the advertising section of the College of Communication chapter of The Undergraduate Catalog. To be awarded the degree of Bachelor of Science in Advertising, the candidate must complete 120 semester hours of coursework and must fulfill the University-wide graduation requirements on pages 17-18, the college graduation requirements on page 68, and the special requirements, prescribed work, and major requirements This program is designed to mold talented students into skilled advertising copywriters and art directors. To achieve that goal, it focuses on the creative and strategic thinking required to make the highest quality advertising messages. The program consists of Advertising 343K, Portfolio I; 468K, Portfolio II; and 468L, Portfolio III. The sequence also helps students develop the portfolio of creative work that is required of those seeking jobs in advertising. All students enrolled in Advertising 325 may apply for admission to the Texas Creative program. Students who are accepted into the program may enroll in Advertising 343K the following semester; those who are not accepted may apply again the following semester. TEXAS MEDIA PROGRAM This program is designed to help students develop the characteristics that define success in advertising media planning, buying, sales, and new media development. Because advertising media is a broad and quickly evolving industry, the program offers a variety of courses, allowing students to focus their training and allowing the program itself to adapt to industry developments. ... The PMI Great Lakes Chapter advertising program is an opportunity for suppliers of project management related goods and services to promote availability of their products and services to the project management marketplace of PMI GLC members.http://www.pmiglc.org/about/docs/2007_advertising.pdf. Thank you for your interest in advertising with the Great Lakes Chapter. Listed below are the advertising and sponsorship options offered by the Great Lakes Chapter to promote your company, your products or services. The schedule below indicates the dates for which advertising copy is due each month. An advertiser can run only one ad per month with a maximum of 6 advertisements allowed per newsletter. Advertisers will be listed in the mailing based on the order in which they are received and placed within a “Sponsor” section of the newsletter. PMI-GLC 2007 Publication Schedules and Advertising Rate Information 2 The schedule below indicates the dates for which advertising copy is due for the corresponding Dinner Meeting dates. An advertiser can run only one ad per month with a maximum of 6 advertisements allowed per dinner meeting announcement email. Advertisers will be listed in the mailing based on the order in which they are received and placed within a “Sponsor” section of the dinner meeting announcement. PMI-GLC 2007 Publication Schedules and Advertising Rate Information 3 A maximum of five graphic ads per sub-page is offered to advertisers enabling viewers to link directly to each advertiser’s web site. E-mail advertising files (graphics and text/content/links) and order information to the PMI GLC Director of Advertising at advertising@pmiglc.org. Advertising . 1.. Give us your ads on disk • Ads must be submitted in digital form on a Jaz, Zip, CD or 3-1/2" floppy disk. • Image files should be submitted in CMYK, and they should be Tiff or EPS. Please do not send proprietary files from applications such as Pagemaker or Microsoft Publisher without first converting to Tiff or EPS. • Advertisers will be charged a handling fee of at least $75 for ads that don’t follow these specifications. 2. Include all linked files • Please include: advertiser name and company contact, ad designer, designer’s phone number, ad size and program(s) used to create the ad. • Advertisers will be billed $50 for each ad submitted without digital proofs. • All advertisements are due to PRIMEDIA’s corporate office by 5 p.m. on the date of the Materials Deadline. • Advertisements should not be sent directly to the service bureau or to the printhouse. • Advertisers will be charged a late fee of $50 in addition to any other applicable charges for ads received within three working days following the materials deadline. Advertisements received more than three working days after the deadline will either be returned to the advertiser or kept for use in the next scheduled magazine or special issue according to the advertiser’s specifications. • If you are running a pick-up from a previous PRIMEDIA publication, notify your advertising executive before the materials deadline to avoid any late fees. 7. Work with your advertising executive Once you’ve submitted your ad, communicate any changes that need to be made through your advertising executive. ADVERTISING OF ACCREDITED STATUS 1.http://www.accsct.org/Content/FormsAndReports/Accreditation/Advert.pdf. An accredited school may publish official affiliation with the Accrediting Commission of Career Schools and Colleges of Technology by imprinting the ACCSCT seal on advertising, literature, or other publications. 2. When citing accreditation status in advertising, literature, or publications, only the following references may be used: a. Accredited by the Accrediting Commission of Career Schools and Colleges of Technology (ACCSCT). This reference may be used alone; with the name of the school immediately preceding; as a part of a sentence prefixed by phrases such as: This school is .............................. Our school is ............................... (Name of school) is ..................... b. Accredited Member/School/College,* Accrediting Commission of Career Schools and Colleges of Technology. c. Accredited Member/School/College,* ACCSCT. This format may be used only when dictated by limited advertising space. False or deceptive advertising is an act of deliberately misleading people about products, services, or companies in general by reporting false or misleading information or data in advertising or other promotional materials.http://www.aapa.org/manual/45-FalseDeceptiveAdvertising.pdf. False advertising is a type of fraud and it is a crime. 1 In an era when health providers have begun to market their services aggressively, deceptive health care advertising poses significant risks to the public. Fraudulent claims may entice consumers to undergo costly, ineffective, and even more importantly, dangerous medical procedures. 2 In the United States, the Federal Trade Commission (FTC) is empowered and directed by law to prevent unfair or deceptive acts or practices in or affecting commerce. The Federal Trade Commission Act also prohibits the false advertisement of “food, drugs, devices, services, or cosmetics.” 3 According to the FTC, advertisements should be accurate and not contain explicit false claims or misrepresentations of material fact. They must not by implication create false or unjustified expectations, and they must contain certain information if the absence of that information would make the ad misleading. Finally, the claims in advertisements must be substantiated. 4 Advertising plays an important role in informing consumers about the availability, cost, and other features of these products and services. False or Deceptive Health Care Advertising For this reason, false and deceptive advertising by providers destroys the trust relationship between the provider and patient that is essential to quality medical care. The Hustler is published every Monday, Wednesday and Friday while school is in session (late August through late April).http://www.vanderbilt.edu/greek_life/MediaKit.pdf. Very popular with students and advertisers wanting to reach our affluent student body, faculty and staff. Circulation of 6,000. “Year in Review” - A nostalgic look back at the events that impacted the Vanderbilt community during the current academic year. In 2006 we are expanding our advertising opportunities to include online advertising: InsideVandy.com- On line advertising—On line advertising has exploded in popularity in recent years. More and more savvy advertisers are finding that on line advertising is a very cost-effective medium. Contact George Fischer- Advertising Director – Vanderbilt Student Media If you are an advertiser who: A. Wants to reach a predominately young audience with a high level of discretionary spending power and a secondary audience of affl uent college faculty and staff B. Appreciates the value of securing a unique front page banner ad for maximum recall and response potential. Then you should take a look at our newest advertising option for The Vanderbilt Hustler Student Newspaper. Some of the larger metropolitan newspapers have recently broken with tradition by off ering front-page advertising after they discovered that there was a huge demand for this premium placement. The Vanderbilt Hustler has had several recent requests for front-page advertising and we are eager to off er it to our advertisers. You can download a FULL media kit at InsideVandy.com, click on the advertising block at the top, then click on 2006–07 media kit. • Maximum size of insert: 9” x 12” All inserts ... RATE LISTINGS ADVERTISING PROGRAM TERMS Please read these important Yahoo Rate Listings Advertising Program Terms and the Advertising Terms and Conditions.http://www.bankrate.com/pdfs/BankrateYahooAdProgTerms.pdf. Thank you for your interest in Bankrate's Yahoo Rate Listings Advertising Program (this "Program"). The Yahoo Rate Listings Advertising Program is only available to you if you are an active Bankrate customer. An “active customer” is defined as one that has a live Hyperlink Advertising campaign (campaign cannot be paused for more than five (5) consecutive days) and/or a live Graphic/Display Advertising campaign with Bankrate. By submitting product interest rates for the Yahoo! Rate Listings program via the Online Data Entry System (ODES) or Automated Data Entry System (ADES) to participate in the Program you are agreeing to be bound by: 1. the Yahoo Rate Listings Advertising Program Terms (the "Program Terms") set forth below; and 2. the Advertising Terms and Conditions. If any terms of these Program Terms or the terms of any Insertion Order and/or Advertising Activation Form, as applicable, (collectively, "Set Up Instructions") conflict with the Advertising Terms and Conditions, the terms of the Advertising Terms and Conditions shall control. All Progra m Term s an d your Set Up Instructions are subject to the Advertising Terms and Conditions. After you have agreed to the Advertising Terms and Conditions, you may submit Product Interest Rates for the Yahoo! Rate Listings program via the Online Data Entry System (ODES) or Automated Data Entry System (ADES) to place text-only hyperlink advertisements within Bankrate's rate tables ... 8150 7743 Ad Content is the responsibility of advertisers and their agencies who warrant that they own all rights to any material appearing in the ad.http://www.usni.org/pdf/Rates2007.pdf. The publisher reserves the right to reject copy or ads that it deems are objectionable for any reason. AgencyCommission is paid to recognized agencies at a rate of 15% on bills paid within 30 days from invoice date. Naval History 9895 Space Commitments may be cancelled upon written notice received seven days or more in advance of the published issue closing date. Advertising placed at contract rates may be subject to year-end adjustments resulting in a supplemental billing if fre-quency and size conditions fall short of the promised commitment. Billing may be requested to agencies at the net rate only on the condition that if it remains unpaid after 90 days, the advertiser will assume responsibility for the pay-ment. If collection or legal action should be required, any related expense will be the responsibility of the advertiser. USNI Advertising Advertising Practices Over the past year, the outdoor advertising industry has conducted an intensive evaluation of the services it offers advertisers today.http://www.oaaa.org/outdoor/sales/files/OutdoorAdvertisingPractices.pdf. Initiated by the OAAA Millennium Task Force and necessitated by the explosion of options now available in the outdoor medium, the blueprints have been drafted, reviewed and re-worked to insure that outdoor is truly made easier to buy. On October 22, 2000 the OAAA Officers and Vice Chairs were called together for the express purpose of identifying a set of advertising practices to serve the needs of outdoor buyers and sellers. What became evident was that the best solution did not rest in a treatise on technical specifications, but rather in what is most essential: maintaining a strong and responsive partnership. Business today requires flexible solutions to suit the requirements of a rapidly changing marketplace. Accessibility – whether by personal interface or by e-mail – is critical to the relationship. The OAAA Officers and Vice Chairs agreed that handling every aspect of service – from proposals to posting to proof of performance – in a better, faster and more efficient way is a true competitive advantage. Regardless of what parameters are set, the key operative is adaptability. The outdoor advertising industry’s goal is to strive to exceed – and not merely meet - customer expectations. A Summary of Specific Guidelines E-Commerce is a priority for each outdoor advertising company to be able to communicate more effectively with advertisers and agencies. A 60-day clause would likely represent the shortest period allowable to enable a replacement advertiser to ... PGW Coop Advertising Effective March 1, 2007, Publishers Group West (PGW) will take the first steps toward transitioning distribution of participating publishers to Perseus Books Group PGW clients who have signed distribution contracts with Perseus: The PGW sales and marketing team will continue to recommend advertising and promotions designed to increase sales of client publishers’ titles, but PGW will no longer contribute to the cost, including previously approved ads and promotions scheduled to take place after March 1, 2007.http://www.pgw.com/home/downloads/transition/PGWCoopAdvertising.pdf. PGW clients who have not signed with Perseus: While publishers will continue to be interested in advertising and promotions to increase sales of their titles, they will make these arrangements through their new distribution partners. PGW will inform publishers of all existing advertising and promotions scheduled after March 1, 2007 so that these can be entered into the systems of their new distributors. However, these will be removed from PGW’s system after March 1, 2007. 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | | ||
