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| (8) Any outdoor advertising activity or any other business or commercial activity carried on in connection with an outdoor advertising activity; or (9) Any commercial or industrial activity engaged in or established primarily for the purpose of qualifying an area for the establishment of outdoor advertising signs.http://www.naco.org/Content/ContentGroups/County/Codes/Outdoor_Ordinance/OA014.pdf. Outdoor advertising sign A sign, whether freestanding or painted on or attached to a building, which directs attention to a business, product, accommodation, service, event, or other activity which is conducted, sold, offered, or provided at a location other than the premises where the sign is located. On premises business identification signs, temporary political signs, directional signs twenty (20) square feet or less in size, official signs, or highway and historic markers shall not be considered outdoor advertising signs. Sign: Any object, display, or structure, or portion thereof, which is located outdoors and is used to advertise, identify, display, direct, or attract attention to an object, person, institution, organization, business, product, service, event, or location through the use of words, letters, figures, designs, symbols, colors, or illumination. Sign face: The surface of a sign where copy, messages, or advertisements are attached for display to the public, including any parts of the sign structure upon which such information is located. Sign structure: The supporting poles, braces, struts, trim, or border; or building or struc-ture to which an outdoor advertising sign is attached. In conformity with section 4-141, these regulations apply along all existing and future freeways and highways ... This Advertising Assistance Program provides financial support to arts and cultural organizations for advertising in the Winston-Salem Journal and any of Piedmont Publishing’s special publications.http://www.intothearts.org/gee/doc/WS_Journal_2007-2008_Application_030107_Rev1.pdf. The Winston-Salem Journal will assume no more than 50% of the total cash requirements of the organization’s advertising in the Winston-Salem Journal and/or any of Piedmont Publishing’s special publications. Advertising Assistance recipients are required to match the award on a dollar-for-dollar basis. The full award and match must be used for advertising in the Winston-Salem Journal and/or any of Piedmont Publishing’s special publications. Advertising in the Winston-Salem Journal’s ArtView publication is a required component of the Advertising Assistance Program. Advertising Assistance recipients are required to meet one of the following ArtView advertising options: Acceptance of an Advertising Assistance award represents an obligation to carry out the advertising objectives detailed in the organization’s application. The program covers advertising in the Winston-Salem Journal and/or any of Piedmont Publishing’s special publications. Classified advertising, direct mail and ride-along advertising distribution in ArtView are not eligible. The program does not cover design, layout, printing, or mailing expenses for advertising not published and distributed by the Winston-Salem Journal or Piedmont Publishing’s special publications. Any advertising or service not priced on a rate card must be pre-approved. Advertising Assistance recipients will be billed in full by the Winston-Salem Journal for all advertising. Advertising ... Advertising of events held at sports/entertainment facilities licensed under RCW 66.http://www.liq.wa.gov/rules/AdvertisingUsingLicensedSportsTeamName.pdf.24.570. April 6, 2005 The purpose of Liquor Control Board Policy 1-05 is to allow liquor manufacturers to advertise events held at sports/entertainment facilities licensed under RCW 66.24.570 with the following guidelines; The facility has spectator capacity in excess of 10,000. For the purposes of this policy advertising includes promoting company or brand name identification. Until rule making on chapter 314-52 WAC is completed (which outlines the guidelines for liquor advertising) staff will use the following policy; Liquor manufacturers may purchase advertising space at and may advertise events held at sports/entertainment facilities that meet the criteria described above under conditions as follows: o Advertising may not be paid, directly or indirectly, to those licensed entities that provide food and beverage service at the facility. o Entities who are required by WAC 314-12-030 to be placed on the retail license due to financial interest may receive advertising from liquor manufacturers. o The licensed entities providing food and beverage service at the facility must stock and offer for sale other competing brands of liquor in addition to those of the advertising manufacturer. o Advertising by the liquor manufacturers is to be conducted only in connection with live professional sporting events or live national tour events held at the facility. o The manufacturer may name the facility in its advertising. Use of the facility name in the manufacturer’s advertising will not be considered a violation of WAC 314-52-090. All other liquor ... Thousands of spectators will attend each round of the Senior PGA Championship and experience the competitive excitement first hand.http://www.pga.com/seniorpga/2006/srpga2006_sales_advertising.pdf. Millions of people in more than 60 countries will watch their televiions as the strongest international field in senior golf, featuring the world’s top-ranked senior players, compete for the prestigious Alfred S. Bourne Trophy. *For all advertising either full payment or a minimum of twenty-five percent (25%) deposit is required. Final payment shall be due no later than March 1, 2006. The Publisher reserves the right to decline any advertising at his/her sole discretion. The Publisher will not be bound by any conditions appearing on contracts, orders, or copy instructions which conflict with the Publisher’s policies. Advertiser agrees to indemnify, defend, and save harmless the Publisher, its employees, and The PGA of America from any actions, expenses, or claims arising out of anything contained in such advertising, or the unauthorized use of any person’s name or photograph, or of any words, trademarks, artwork or copyrighted matter Price does not include applicable OK sales tax. Enclosed is our non-refundable deposit check for 25% of our hospitality package made payable to PGA Tournament Corporation, Inc. We understand that our hospitality location will be based on the order in which PGA Tournament Corporation, Inc. receives our deposit. We acknowledge that a contract and final payment schedule will be forwarded to us upon receipt of this letter and enclosed deposit. P RIVATE Reach the decision makers with purchasing power in medical technology.. Find out how inside... Celebrating 40 years of service in the medical technology field, the Association for the Advancement of Medical Instrumentation (AAMI) is a unique alliance of 6,000 developers, manufacturers, and users of medical device technology and services. AAMI’s award-winning flagship journal is mailed bi-monthly to more than 6,000 influential medical technology professionals who use, manage, and develop medical technology. By advertising, you will: Reach 14,0001 professionals who read BI&T, based on its pass-along rate. Strengthen your connection with medical service and support professionals who rely on BI&T as a high-quality source of news and information. Connect with the decision makers: 97 percent1 of BI&T readers play a role in purchasing equipment and services for their employers. Gain access to promote your products and services in BI&T’s “Product News” section. Maximize your visibility by having your advertisement featured in the new BI&T online. By advertising, you will: Reach 14,0001 readers in hospitals, educational institutions, manufacturing companies, and health centers. The AAMI wall calendar is multi-channel advertising that gets you noticed. By advertising, you will receive: Placement of your company logo in the bottom right hand corner of the month(s) that you wish to sponsor. With printed advertisements in AAMI’s most popular and widely circulated publications, and a featured presence on AAMI’s high-traffic website, your products and services get high-impact exposure to your target audience—at the most economical rate ... “Get Real: Ads, Images, and the Truth.http://www.montana.edu/extensionnutrition/docs/MediaLitEdRes2.pdf.” is a MontanaPBS television broadcast that explores media and advertising literacy, especially ads that portray images of beauty and attractiveness for young women and men. Journey through the world of advertising as Montana teenagers analyze and interpret advertising and explore how advertisements are made. The teens examine how advertising influences culture and discuss ways to develop and communicate their own personal style. Advertising literacy activities for middle school and high school students are demonstrated. Sponsored by the Montana Beef Council, this program aired on May 19, 2002. This program provides middle school and high school teachers with aids for educating students about media literacy, especially in relation to advertising. A cast of teenagers provides a youthful perspective and demonstrates active learning strategies and activities to promote advertising literacy. Middle school and high school students collaborated with Montana State University’s Pathways to Health organization and KUSM, MontanaPBS to develop the television program. A videotape is available on loan or for purchase from the Montana State University Extension Service in Bozeman, Montana. Contact Lynn Paul, EdD, RD, Food and Nutrition Specialist for more information (phone: 406-994-5702). Resources are listed below for educators of media literacy with a special focus on advertising literacy and body image. Objectives: “Get Real: Ads, Images, and the Truth” 1. Increase awareness of advertising influences on attitudes and behavior of male and female middle and high school students. 2. Increase ... 2007 GROUP ADVERTISING DEADLINES - (subject to change) LUXURYREALESTATE.http://www.luxuryrealestate.com/pdf/GroupAdvertising_2007.pdf.COM MAGAZINE - Full Page - $2,395 / 3x Annual Contract - $2,150 + 250 postcards Issue Reservation Materials Due Publication Spring January 15 January 24 April/May Summer May 15 May 22 August/September Winter September 19 September 26 December/January duPONT REGISTRY - 1/6 page $395 Issue Reservation Materials Due Publication January October 24 October 26 November-January February November 27 November 29 December-February March December 22 December 26 January-March April January 24 January 26 February-April May February 23 February 26 March-May June March 23 March 26 April-June Find out more at www.luxuryrealestate.com/advertising 2110 Western Avenue, Seattle, WA 98121 800.488.4066 John Brian Losh, Chairman jbl@luxuryrealestate.com It is no longer regarded as a distraction, but instead as an enhancement to search engine use.http://www.ecnext.com/ecnext/services/resources/06_searchEngineAdvertising.pdf. Why? Because these new ads are contextual. Remember when online advertising consisted of obnoxious, blinking banners atop your favorite sites? Online advertising has evolved from a distraction to, in many cases, an enhancement to search engine use. ECNext’s Search Engine Advertising places references to your content when people need to see them. ECNext search engine advertising programs help you: » Increase tra c to your e-commerce content site » Achieve higher conversion by attracting more quali ed leads » Understand more about your customers through detailed activity tracking » Control your budget with e cient, predictable ad buys » Save time and e ort by allowing ECNext to manage the process for you Search engine advertising can range from broad-based campaigns for large content sets to targeted campaigns for speci c pieces of content. Once an advertising program is established, your ECNext account team tracks, analyzes, and reports on advertising impressions, click-through rates, and conversions. ECNext provides the tools and services required for e ective search engine advertising campaign management, including: » Creation of automated content feeds for large scale advertising » Submission of individual keyword search terms derived from the publisher content set » Ad copywriting » Keyword selection And our unique relationships with Google and Yahoo! allow ECNext to optimize advertising in ways that are often unavailable through other programs. ©2006 ECNext, Inc. | All Rights Reserved | www.ecnext.com 2 ... Don’t let so many of your visitors slip away.http://www.ecnext.com/ecnext/services/resources/03_advertisingPlacement.pdf. New technology and business models now allow you to use online advertising not only as a new source of revenue, but also as a meaningful added value for information seekers on your site. C O N V E R S I O N P R O G R A M S Create additional revenue through relevant, non-competing text ads These huge percentages of site tra c, however, can still generate revenue through the use of targeted, non-competitive and non-intrusive advertising. ECNext advertising placement services help you use targeted advertising to convert site tra c into an additional revenue stream. ECNext’s advertising placement services help you: » Generate additional revenue. Without exception, every advertising program managed by ECNext has resulted in overall site revenue growth. ECNext conducts dozens of rigorous tests to measure performance and we understand the relationship between advertising and content sales. By leveraging ECNext technology, experience, expertise and scale, you will enjoy signi cantly higher net returns from online advertising e orts than with other providers or internal initiatives. ECNext places highly relevant, contextually targeted text advertisements that purposely match the look and feel of your site. ECNext employs an automated “pull” strategy for relevant, contextual advertisers ready to place a text ad on your site. Initial placement Based on your premium content and our extensive experience with site structure and contextually relevant advertising, we will recommend a baseline of targeted ad placements. Special relationships with contextual advertising solution providers allow ... Advertising Budget Total advertising appropriation Total amount to be spent on all advertising Justification--reasoning and evidence that support the size of the total advertising appropriation Ability to support advertising objectives Method used to determine total appropriation (given, task approach, advertising-sales ratio, competitive parity) Likely effects of expenditures (awareness, recall, coupon redemption, sales) Is the budget affordable? Relation to past and anticipated competitive activity How and why does the budget differ from previous appropriations in size and relative to sales units and dollars Is there a need for multiple budgets? What is likely to happen with appropriation increases, decreases Budget Allocation Detail cost estimates Geographic allocation Selected advertising media Message(s)--size, length, content Target market (audience) segments Seasonal allocation Message production Research Contingency Justification--rationale and evidence that support each allocation decision Administration--how advertising budget will be controlled.http://www.bsu.edu/web/adinfo/Budget.pdf. Measuring Advertising Effectiveness Define elements and decisions to be evaluated--budget, message, media Effectiveness evaluation procedure(s) Specific measurable standard for evaluation Technically sound and valid means by which actual performance will be measured Corrective procedures, timing, responsibility Evaluating Consumer Benefits and Legal Effects of Advertising Legal standards to be met Consumer standards to be achieved Relevant and useful information content efficient use of advertising APPENDICES detailed numerical and other data ... Ad purchased for insertion in: FREQUENCY - (applicable only for non-annual publications - Please note start month and end month Ad Price Includes: Up to 10 lines of copy provided by client, typeset and arranged according to your rough layout or sketch.http://www.printgraphics.net/login/downloads/combo/advertisingcontract.pdf. GENERAL TERMS AND CONDITIONS: This Advertising Agreement is subject to the terms outlined herein as well as those in the current Advertising Rate Card. All Advertising Agreements are subject to Publisher’s approval and acceptance. Acceptance of the Advertising Agreement shall constitute an agreement to provide advertising space as described in the Agreement. The undersigned, by signing of the Advertising Agreement, acknowledges that he/she has read and understood all of the terms contained herein, and in the current Advertising Rate Card and that this Agreement is subject to all such terms which are expressly made a part of this Agreement. Cancellations or changes in the Advertising Agreement are accepted only in writing to the Publisher, and must be received on or before the “advertising closing date” for the applicable issue. Publisher will schedule, run and invoice all contracts in possession on the advertising closing date of a scheduled issue. Advertisers are responsible for submission of advertising copy and materials by material deadlines. Payment for all advertising and production shall be the responsibility of the advertiser and any contracted advertising agency and shall be made in accordance with Publisher’s current rate card unless otherwise duly noted in the Agreement. Publisher shall not be required to seek payment directly from the advertiser when the ... Our client, a leading player in the region's outdoor advertising industry, seeks suit-ably qualified candidates for the following positions based in Kampala.http://www.newvision.co.ug/downloads/kisaka.pdf. General Manager Reporting to the Managing Director, your responsibilities will include: Managing all aspects of the company's business Ensuring that the company meets its financial targets Developing and maintaining total quality management systems throughout the company Managing the company's people Developing and implementing policies and procedures to assure the smooth running of all aspects of the company's business. You will have a proven record of success in general or commercial management, preferably in a marketing related industry and have at least 5 years' experience of management of people and resources. You will possess a graduate level of intel-lect, preferably with a higher degree in a management discipline or a professional qualification. You will have highly developed leadership skills, excellent communi-cation and organizational skills. Chief Accountant Reporting to the General Manager, your responsibilities will include: Developing and implementing all necessary financial policies and procedures for the company Maintaining reliable and accurate accounting records for the company Assisting in the preparation of the annual budgets and cash flow forecasts Providing financial advice and guidance to the company's managers and staff Carrying out all necessary actions to ensure that the company meets its finan-cial and legal obligations. You will be a qualified accountant with at least 2 years' post qualification experi-ence. You will also be experienced ... Icon Advertising Museum Fact Sheet Mission To educate and enhance the public’s appreciation and understanding of advertising and product branding through the use of advertising icons and fictional characters, and to explore how they reflect social and cultural values.http://www.advertisingiconmuseum.com/news/fact-sheet.pdf. Principals Robert A. Bernstein, chairman Howard T. Boasberg, executive director Susan Bernstein Leutje, president Moshe Safdie, design architect Pentagram Inc., museum exhibition designer Ileen Gallagher, museum consultant Collections Approximately 1,000 three-dimensional advertising icons. Approximately 1,500 Howdy Doody artifacts. Temporary exhibitions will be presented on a regular basis. Features The rarest relic is a seven-foot-tall Jolly Green Giant; only three are known to exist worldwide. The oldest piece is a 1939 ceramic Heinz Aristocrat Tomato, complete with top hat and monocle. Another highlight is a five-foot-tall version of Poppin’ Fresh, the Pillsbury doughboy. One of Robert Bernstein’s favorite pieces is Reddy Kilowatt, since the electric company sponsored his childhood baseball team and Reddy was the team’s mascot. Fall 2007 — Advertising Icon Museum moves into its new home. First, vector-autoregressive models quantify the short-run and long-run effect of a promotion or advertising action on competitive sales and on competitive reactions.http://www.anderson.ucla.edu/faculty/dominique.hanssens/content/msi.pdf. Our paper begins this process by examining the way in which competitors react to two of the most prevailing forms of marketing activity, price promotions and advertising. Effect of price promotion and advertising on cross-sales and reactions of competing brands Cross-sales effects. This suggests that the long-run own sales effects of advertising can be expected to also be modest. Further, we propose that competitive actions with price promotions generate more frequent as well as stronger competitive retaliations than competitive actions using advertising. Third, we propose that competitive reactions with price promotions are more prevalent than reactions with advertising. Further, we expect that brands that are farther apart in advertising expenditure exhibit weaker cross-advertising sales effects than brands that are closer to each other (neighborhood effect). Factors affecting the intensity of competitive reactions to price promotions and advertising As mentioned earlier, we study the intensity of competitive reactions to price promotions and advertising attacks with the same instruments. In case of very infrequent advertisers (in our case defined as having less than 25 instances of advertising), insufficient variability is available in the data to reliably estimate all the φ parameters associated with that endogenous variable. Similarly, advertising and promotional cross-sales elasticities are coded so that a more negative number corresponds to a larger ... The advertising director is responsible for the overall direction and success of the department.http://www.collegemedia.com/resources/sops/cms_addir_jd_2007-2008.pdf. As the top leader in the department, he/she will serve as an ex-officio member of the Educational Media Company at Virginia Tech's board of directors and a voting member of the Management Advisory Team and Financial Affairs. The advertising director is hired by the board of directors. The advertising director's responsibilities include but are not limited to: • Establish yearly sales goals with division business managers during spring budget meetings. • Hire, supervising, evaluating, firing and directing the work of all advertising staff not otherwise delegated. • With assistant advertising directors, establish client lists for account executives. • With department managers and advertising adviser, establish, plan and execute training program. Involve division business managers as necessary to educate on each division. • With department managers, plan and execute recruiting and hiring program. • Establish rates and bundles for all products. • With assistant advertising directors and marketing coordinator, establish, plan and execute marketing program. Marketing program includes media kit, sales promotions initiatives, and special sections. • Serve as liaison with other division leaders, holding meetings as needed. • Authorize bi-monthly payroll and turning in bills to EMCVT general manager for on-time payment. 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | | ||
