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GSA publishes five of the most highly rated journals in the field of aging.http://www.geron.org/2007advertising.pdf. The Society’s journals are subscribed to by more than 7,000 institutions and professionals in the aging field. Black and white advertising rates are as follows (color rates available): Gerontology News GSA’s monthly newsletter is read by more than 5,000 professionals in the field of aging. Black and white advertising rates are as follows (color not available): The Society’s web site attracts more than 20,000 visitors every year. Monthly advertising rates are as follows: AgeWork (www.agework.com) AgeWork offers the most targeted job advertising in the field of aging and much more. Monthly advertising rates are as follows: Special package rates are as follows: GSA’s annual scientific meeting attracts more than 3,500 professionals in the field. The meeting features more than 100 exhibitors and features a special Publishers Aisle. Annual meeting exhibit rates are as follows: Sponsorship Opportunities 4 Additional Advertising Opportunities OPN Calendar j Advertising Package $3,500 OPN publishes a yearly wall calendar to send to OSA members with the December issue.http://www.osa-opn.org/Images/Advertising/Additional08.pdf. There are four advertising packages available. Each package includes three 1/3-page 4C ads on three months and one full-page 4C ad in either the front or back of the calendar. Reserve by: July 18, 2008 Materials due: Oct. 10, 2008 OPN Web Site j Skyscraper Banner $1,000 per month Location: OPN Homepage, right column Size: 160 x 600 pixels (w x h) Max file size: 35k j Medium Rectangle $500 per month Special Savings on OPN Advertising CLEO and OFC Exhibit Guide Advertisers CLEO and OFC Exhibit Guide advertisers receive 15% off OPN advertising in 2008 New Advertiser Discount* 5% discount on 1-3 insertions 10% off 3-5 insertions 15% off 6 or more insertions *New advertiser discount applies to companies who have not advertised in any 2006 or 2007 issues of OPN (ii) After consulting with the General Counsel, CARU may also inform the public of new interpretations of its guidelines that it believes would provide appropriate advance notice of the application of CARU guidelines to existing industry practices maintained by multiple advertisers.http://www.nadreview.org/05_procedures.pdf. CARU may establish a panel of academic and other experts as needed from which CARU may obtain advice pertinent to advertising, cognitive ability, nutrition and other matters, and on the application of CARU’s Self-Regulatory Guidelines for Children’s Advertising. C. NAD/CARU shall not consider any data submitted by a challenger that has not been made available to the advertiser, and any materials submitted by a challenger on condition that they not be shown to the advertiser shall promptly be returned. Advertiser responses addressed to the issue of NAD/CARU jurisdiction, should be submitted as soon as possible after receipt of the complaint, but in any event, must be submitted no later than 15 business days after the advertiser receives the initial complaint. Whether an advertiser intends to comply or appeal, an advertiser may include in this statement an explanation of why it disagrees with NAD/CARU. In the event that the advertiser fails to submit an Advertiser’s Statement as required by this Section, NAD/CARU may refer the matter to an appropriate government agency for review and possible law enforcement action. If NAD/CARU determines that the advertising should be modified or discontinued, the advertiser may then request a full review (with any additional submissions permitted by these Procedures) and a detailed decision. In ... Recitals Customer and Company desire to exchange advertising and links, and cross-promote one another using a variety of marketing and advertising services (the “Services”) as set forth in Exhibit B.http://www.proposalkit.com/pdf/IT_web_software_hardware_contracts/AdvertisingPromotionAgreement_Sample.pdf. Agreements In consideration of the mutual covenants set forth in this Agreement, Company and Customer hereby agree as follows: 1. Advertising and Promotion. Customer shall arrange for the placement of advertising and promotion of Company and agrees to fulfill the following duties: “Marketing Material” shall mean any programming, coding, graphic design, linking, or other collateral required by either party to fulfill its obligations under the Specifications. Both parties will use reasonable diligence in the development of the Advertising and Marketing Material and endeavor to complete all agreed upon Specifications outlined in Exhibit B no later than <<Start Date>>. Both parties acknowledge that this delivery deadline listed in Exhibit B, shall be an estimate, and is not a required delivery date. Both Customer and Company shall retain all intellectual property rights in any logos, graphics, text, images or other components owned and transmitted to either party for use in fulfillment or creation of Specifications or Services. 3. Compensation. For all of Company’s Services under this Agreement, Customer shall compensate Company in cash, pursuant to the terms of Exhibit A attached hereto. However, in February 2003, Congress passed legislation that for 1 year prevented aerial advertising pilots1 from flying near stadium airspace during certain sporting events by suspending the waiver process.http://www.gao.gov/new.items/d04499r.pdf. In the event that the restriction on waivers for aerial advertising near stadiums is repealed, the House Appropriations Committee, Subcommittee on Homeland Security, asked that we (1) describe the results of FAA and TSA threat assessments conducted relevant to aerial advertising operations and (2) identify FAA’s and TSA’s This letter is intended to summarize our overall findings and confirm your agreement to take action to address vulnerabilities and inefficiencies in the background check process for aerial advertisers in the event that the waiver restriction is repealed. Aerial advertising aircraft are small aircraft that tow advertising banners. We also reviewed a sample of waivers approved by TSA and issued by FAA to allow aerial advertising pilots to fly over stadiums from September 2002 through February 2003, and interviewed responsible FAA and TSA officials. While TSA does not believe aerial advertising aircraft pose a significant threat, TSA‘s summary assessment of general aviation3 concluded that a variety of factors made general aviation vulnerable to terrorist attacks. TSA identified that these factors, as well as the ability of terrorist organizations such as al-Qaeda to adopt new and creative methods of attack, highlight the need for security of all operations using general aviation aircraft and airports, including aerial advertisers. After assuming responsibility for processing waivers for aerial ... Please submit your banner ad as an e-mail attachment to webmaster@dmaonline..org. Please consider your order tentative, as it will be based on approval and availability. We will contact you to confirm or revise your order. DURATION: Minimum duration for a banner ad is one calendar month or 30 days, beginning the date you specify, and based on availability. You may extend placement for any number of one-month intervals. ROTATION POLICY: Your banner ad may rotate with others on the same Web page. SPECIFICATIONS: File format: GIF or JPEG file Dimensions: 468 pixels wide by 60 pixels tall Maximum file size: 100 K Animation is permitted. Looped animation is not permitted. CONTENT POLICY: DMA reserves the right to approve the content relevancy of all advertising placed on the DMA Web site. SECURITY: Certain sections of the DMA Web site are restricted to members only. If you place an ad in one of these areas, we will gladly provide verification that your ad is present. Of more than 1,000 institutions that teach advertising courses, 145 indicate organized advertising and/or joint advertising/public relations programs.http://www.aef.com/pdf/where_to_study_advertising.pdf. This figure is based on the returns of a questionnaire for the 2005 edition of Where shall I go to study advertising and public relations? There were other studies concerning institutions with advertising programs. In his 1962 study for the American Academy of Advertising, Charles L. Allen, Oklahoma State University, estimated that 50 institutions had advertising programs. that have advertising sequences.4 However, his actual count based on replies to his questionnaire was 111. The differences in the figures used in the five studies can be traced to the authors' interpretations of what constitutes an advertising program. The 145 institutions that offer advertising programs are located in 41 states and the District of Columbia. The original structure was used due to the regional setup of Alpha Delta Sigma, men’s advertising professional fraternity. Table 5-1 shows the number of schools within the five regions having advertising programs in 1964, 1989 and 2005. The 145 schools reported 147 programs with the University of Alabama and San Diego State University each reporting both an advertising program and a joint advertising/public relations program at the graduate level. In the 11 states region, only six states and the District of Columbia report schools with advertising programs. Thirty-three southeastern institutions within the 10-state region, offer advertising programs, up from 13 in the original study. Each of the states in the region has at least one institution with ... MA, MBA Few and far between are the retailers who don’t spend a significant amount of money on promotional advertising.. In fact, it is one of the truisms of the business that advertising leads to increased sales. And with sales being the goal, it’s not surprising that sales are also the usual measure. We drop a flyer, and at the end of the promotion period we look in the till to find the result. While the desire to increase sales is certainly the motivation behind advertising, the relationship between advertising and sales is not necessarily a direct one. Just about every retailer will remember a promotion like this at one time or another: an event was launched, the store was definitely busier than normal, but at the end of the day the sales total was not much higher than normal. Conclusion: the promotion didn’t work. Or did it? The problem with using sales as the sole measure of advertising effectiveness is that sales is the end result of a long chain of processes, of which advertising is only one. Imagine, for instance, a promotion that saw sales increase by only 3% -- a modest result, certainly, and one which likely did not recoup the associated advertising cost. Failed advertising? In this case, it is quite apparent that the advertising was successful at generating customer traffic, which doubled during the promotion. Clearly, the advertising itself was successful. But without knowledge of traffic patterns, it’s all too easy to conclude that our advertising isn’t working, when it really is. Established in 1948, the Ohio Academy of Family Physicians (OAFP) is a statewide professional association with more than 4,400 members, including practicing family physicians, family medicine educators, family medicine residents and medical students.. OAFP is a state chapter of the American Academy of Family Physicians. Who are OAFP Members? More than 85 percent of all practicing family physicians in Ohio are members of OAFP. Most practicing family physicians are both medical providers and small business owners. Advertisers and Sponsors Who advertises in OAFP publications and sponsors the Web site? Display and classified advertisements are available in both The Ohio Family Physician and www.ohioafp.org. Current and recent advertisers and sponsors have included continuing medical education sponsors, family physician recruiters, pharmaceutical companies, practice management service providers (management agencies, medical suppliers and billing companies) and others. Products and services eligible for advertising in The Ohio Family Physician must meet the standards of the current OAFP Advertising & Sponsorship Guidelines. OAFP offers a variety of advertising and sponsorship opportunities to fit your needs. Are discounted advertising rates available? Discounted magazine and Web site advertising rates are available to OAFP Foundation Corporate Members, organizations who exhibit at or sponsor OAFP conferences and organizations hosting American Academy of Family Physician CME accredited programming. Also, OAFP Members receive discounts on all classified advertising rates. For year-long advertisers, OAFP offers special magazine and ... The staff of the Federal Trade Commission’s (“FTC” or “Commission”) Office of Policy Planning, Bureau of Consumer Protection, and Bureau of Economics1 is pleased to submit these comments on Proposed Attorney Advertising Guideline 4 (“Proposed Guideline”),2 which addresses the use by lawyers or law firms of endorsements or testimonials from clients.http://www.ftc.gov/be/V060009.pdf. This letter briefly summarizes the Commission’s interest and experience in the regulation of attorney advertising and provides the staff’s opinion regarding the anticipated effects on consumers and competition of the Proposed Guideline. The FTC staff believes that, while deceptive advertising by lawyers should be prohibited, restrictions on advertising should be specifically tailored to prevent deceptive claims and should not unnecessarily restrict the dissemination of truthful and non-misleading information. The FTC enforces laws prohibiting unfair methods of competition and unfair or deceptive acts or practices in or affecting commerce.3 Pursuant to this statutory mandate, the Commission encourages competition in the licensed professions, including the legal profession, to the The letter does not necessarily represent the views of the Federal Trade Commission or of any individual Commissioner. The Commission has, however, voted to authorize us to submit these comments. In particular, the Commission seeks to identify and prevent, where possible, business practices and regulations that impede competition without offering countervailing benefits to consumers.4 The Commission and its staff have had a long-standing interest in the effects on consumers and competition arising ... No person shall post or affix any notice, poster or other paper or device calculated to attract the attention of the public upon any lamppost, public utility pole, shade tree, traffic control device, or upon any public structure or building, except as may be authorized or required by law; provided, that nothing in this section shall prohibit the city council from designating suitable public structures or buildings upon which advertising may be posted by contract with the city.http://www.topeka.org/pdfs/codebook/CH006-ADVERTISING.pdf. It shall be unlawful for any person to post, paste, paint, brand or stamp any printed, written, painted or other advertisement, bill, poster, dodger, bulletin or sign or notice of any kind or character upon any private fence, house or other building, or upon any other private property, in the corporate limits without consent of the It shall be unlawful for any person to wrongfully and maliciously tear down, deface or cover up any poster, advertisement or bill, the same being the property of any other person, when such poster, advertisement or bill is rightfully or lawfully posted or put up in any place in the city. Any person who shall post any bill or picture, or shall distribute, post, paint or tack any bill, card, sign, circular, pamphlet or other advertising matter, for the purpose of advertising the place of entertainment, meeting or other exhibition to which an admission charge is to be paid, or of advertising any goods, wares or merchandise, except as provided in this article, shall be a "bill poster" within the meaning of this article and liable to the provisions of this article, unless such person shall be in the employ of a bill poster ... Attach sample copies of the school's current, or in the case of a new school, proposed advertisements.http://www.ctdhe.org/POSA/App/Page42Advertising.pdf. (1) Regulations demand that advertisements comply with requirements of Federal and State Unfair Trade Practices Act, that they are factual and that they meet generally accepted standards for professional conduct. (2) It is prohibited to imply that the school operates under State supervision or is recommended by any state agency. However, the use the phrase "approved by the Connecticut Commissioner of Higher Education," is allowed. (3) Advertising for the school shall include the complete and correct name, address of the school on its certificate of authorization, and phone number. If training is to be conducted at a different location other than the location of the school itself, that location shall be identified. (4) School advertisements, of any type, shall not indicate or imply the availability of programs at schools or branch facilities where such programs of instruction are not available. (5) No school shall use “blind,” “help wanted,” or employment columns for advertising. Illustrations in all advertising matter shall be related solely to the school or be clearly designated otherwise. (6) If school advertising includes endorsements by manufacturers, business firms, organizations or individuals the school shall be able to present written evidence of such endorsement and shall include the date and location of such endorsement in printed advertising. The single most effective form of alternative advertising! Imagine your company logo floating across the sky on a large colorful billboard for everyone to see.http://www.airalabama.com/airalabamaadvertising.pdf. We just can’t resist watching a hot air balloon. The excitement it creates and the attention it receives is truly amazing. Hot air balloons have had enormous success in advertising because they have an immediate and lasting impact. A colorful hot air balloon captures and holds everyone’s attention. You only have to see a hot air balloon one time to remember the advertising on it. Air Alabama is here to provide your business with an effective hot air balloon advertising campaign that is sure to get your business noticed. Getting Started First, you’ll need a banner with your logo and company information. Advertising – Tethers and Flights Many companies have seen how powerful and cost effective the impact of hot air balloon advertising can be and have chosen to purchase their own Hot Air Balloon. This arrangement maximizes the advertising impact of the hot air balloon while minimizing the day to day operating costs of the balloon to the company. Dollar for dollar, this is the most cost effective way to carry out a corporate hot air balloon advertising program. Air Alabama custom tailors each advertising program to meet the requirements of each client. Banner advertising can be placed in a variety of sizes and location.http://www.bowl.com/Downloads/pdf/OnlineAdRates_noEmail.pdf. It is a form of online advertising that embeds an advertisement into a web page. Creative, attention-grabbing ads will help you get results. The way you combine words, colors, graphics and animation are critical to your success. Your main objective is to have people take a particular action after viewing your ad. You will often want your primary message to be the strongest visual element in your ad and place it accordingly. The advertisement is constructed from an image (GIF, JPEG). Control your file size, present a clear message that you understand and best represent your brand, and accompany that message with compelling graphics to balance the message. 1. Banner advertising enables you to target your customers. 5. Banner advertising gets you immediate, measurable results. Banner advertising gets you immediate, measurable results. USBC reserves the right to reject advertising based on content, user impact, distraction factors and other situations as determined by the staff. All banners and advertising, when clicked, will launch the linked site in a new browser window. Banners must be designed so that interaction with the user only takes place if the user places the mouse within the advertisement area. Advertisers may make banner or other creative changes or additions every two weeks, following the time guidelines below, although we prefer advertisers to send us multiple banners at one time and have them scheduled any way you would like throughout your campaign. Michigan Paralegal Advertising Order Form Insertion Order: Prepayment is required.http://www.michbar.org/legalassistants/pdfs/AdvertisingOrderForm.pdf. Rates (Prices are PER ISSUE) $150 – full page/insert $100 – half page $75 – quarter page $50 – business card/classified Issue Size Cost Per Issue Winter 2006 Spring 2006 Summer 2006 Fall 2006 Winter 2007 Spring 2007 Summer 2007 Advertiser’s Name Advertising Agency Name (if applicable) Address Christine L. Welton, Advertising Manager _ The Michigan Paralegal reserves the right to cancel an advertisement at any time. 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | | ||
