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| Recall, one of the key metrics in advertising testing has been criticized over the years as favoring rational advertising over emotional advertising.http://www.gallup-robinson.com/reprints/mehtapurvisreconsideringrecall.pdf. An analysis and reconsideration of the available evidence show that emotional advertising is not penalized by recall, and that emotional content in well-executed commercials can actually boost recall. Strong empirical evidence shows that recall, when used in combination with other measures, is a valid measure of advertising effectiveness and, as the analysis here illustrates, does not miss the emotion in advertising that builds brands. Recall is one of the several major measures used in advertising effectiveness testing today, in addi-tion to others such as persuasion and advertising liking. Advertising that builds brands,” using new data to bring into question once again the value of recall when measuring emotion based advertising (Kastenholz and Young, 2003). This article recaps the state of knowledge on the important subject of recall and emotion in advertising and helps show more clearly the value of recall in current advertising research. Advertisers have long believed that advertising must arouse some emotion to be effective. As debate about how to measure advertising effectiveness continues, the issue of recall, one of the leading measures of advertising intrusive-ness, and its connection with emotion is sometimes at the center of the debate. Baldinger, 1991) found recall to be a valid measure of advertising effectiveness, sec-ond only to advertising liking. Consumers usu-ally do not make brand purchase choices at the time of advertising exposure; rather, it ... Tucson SPORT Magazine, LLC reserves the right to refuse, reject, or cancel any advertisement at any time for any reason without liability, even though such advertisement was previously acknowledged or accepted.http://www.tucsonsport.net/images/AdvertisingTerms.pdf. Advertisements that imitate Tucson SPORT Magazine’s editorial in appearance, or are not readily and easily identifiable as advertisements are not accepted. Tucson SPORT Magazine does not accept tobacco or alcoholic beverage advertisements. Advertisements must be submitted to the Publisher no later then the published Advertisement Material Closing Date, and must adhere to all Published Advertising Specifications. Advertising agencies or advertisers may not cancel orders for, or make changes to submitted advertisements after the published Advertisement Material Closing Dates. All advertisements are accepted and published upon representation by the advertising agency and the advertiser that they are authorized to grant the right to publish the entire contents of said advertisement and subject matter thereof in Tucson SPORT Magazine, and that such publication in Tucson SPORT Magazine will not violate any law, or infringe upon the right of any person or entity in the said publication of such advertisements. The advertising agency and the advertiser hereby, jointly and severally, indemnify and hold the Publisher, Tucson SPORT Magazine, LLC, harmless from and against any and all claims, damages, liabilities, obligations, losses, and expenses (including, but without limitation, attorneys’ fees, and court costs) in connection with the publication of such advertisements, including but without limitation, Any condition or ... Flexible Advertising Options The Action Engine Advertising Solution gives operators and content providers a wide variety of advertising display options formatted for the mobile device.http://www.actionengine.com/docs/datasheets/advertising.pdf. Advertisements can appear in the splash screen, the home screen, the sending screen, the individual banners inside application screens, and the information ticker. Context Sensitive Advertising The Action Engine Advertising Solution lets mobile operators and content providers intelligently manage the rotation and insertion of advertisements inside of designated advertising spaces using the company’s Mobile Application Platform™ (MAP). Advertisments can be inserted based on application and search context. The ability to interface to an advertisement inventory warehoused by a third party provider lets companies source and then deliver correctly formatted advertisements on MAP. Operators can brand non-actionable spaces in the Action Engine Advertising Solution user interface to promote advertiser messaging. Brandable elements include the: Splash screen stored as a part of the application Application banners cached as a part of the application Sending screen cached as a part of the application Result banners embedded in the results page Click-through Advertising Actionable spaces in the Action Engine user interface can promote specific advertiser messages. The solution enables subscribers to ‘click’ on the space to trigger an advertiser defined action such as the: Retrieval and display of an Action Engine results page that contains advertiser defined content Launch and display of a mobile formatted Web or WAP page Playback of an audio/video ... National policy" means the provisions relating to control of advertising devices adjacent to the interstate system contained in Title 23 U.http://www.iowaroadsigns.com/adobe_acrobat/306b_2005.pdf.S.C. 131 or amendments thereto and the national standards promulgated pursuant to such provisions. No advertising device shall be erected or maintained within six hundred sixty feet of the edge of the right of way of the interstate system except the following: 2. Advertising devices in compliance with national policy and rules promulgated by the department which indicate the sale or lease of the property upon which such devices are located or which advertise activities being conducted on the property where the devices are located providing said rules promulgated by the said 3. Advertising devices in compliance with national policy and rules promulgated by the department which are designed to give information in the specific interest of the traveling public. 4. Advertising devices that are located in areas zoned and used for commercial or industrial purposes under authority of law, regulation, or ordinance of this state or a political subdivision of this state. The department shall promulgate and enforce rules consistent with the safety of the traveling public and in compliance with national policy governing the erection, maintenance, and frequency of advertising devices within six hundred sixty feet of the edge of the right of way of the interstate system which are authorized by this The department shall acquire by purchase, gift, or condemnation all advertising devices existing on May 21, 1965, which violate the provisions of this chapter or which fail to conform ... It’s that time of the year to place your advertisements for the Montgomery County Kennel Club Show catalog.http://www.cairnterrier.org/specialty/2006-adv.pdf. The Cairn Terrier Club of America (CTCA) National Specialty will be held in conjunction with the Montgomery County Kennel Club on Sunday, October 8, 2006. Thank you so much for your beautiful ads in 2005. You are invited to advertise your latest show wins, new champions, new litters or send greetings to your Cairn friends. The advertising rates for 2006 are: $40.00 (does not include photograph price) Photographs are to be used on full or half page advertisements only Please be sure to put your name and address on the back of each photograph. A Photographs will be returned the day of the Specialty show in October. If you have any questions regarding the advertisements, please contact me at The Cairn Terrier Club of America is looking forward to your advertisements in the Montgomery County Kennel Club show catalog. Hope to see you there! Statement of Acceptability: All advertising submitted is subject to acceptance by the CTCA. The CTCA reserves the right to either reject or edit the content of any advertising material. IngentaConnect: Reach and Purpose IngentaConnect is the primary research resource for a diverse international community of researchers, students, academics and business professionals, providing them with online access to over 30,000 scholarly and professional publications from 350 leading publishers.http://www.ingentaconnect.com/download/ingentaconnect/advertising_sales_v2_US_Jul07.pdf. Many of IngentaConnect’s titles are the “must-read” publications in their field, ensuring top quality content, drawing high readership and guaranteeing incomparable value for your advertising investment. With a Google PageRank of 8 out of 10, www.ingentaconnect.com is in a unique position to get your message in front of a substantial – and growing – global audience of researchers. There’s no better way to reach this market. The site receives 12 million page views and 5 million unique visitors every month. 17,000 universities, college and libraries worldwide promote IngentaConnect to their patrons as a key research resource. Effective Targeting Online advertising is the most cost-effective and flexible way to target your message at your key market. IngentaConnect uses the renowned and innovative AdVantage ad-serving system and can tailor your campaign to make sure the right people see the right ad at the right time – ensuring you meet your campaign objectives. Pitch your message geographically or to readers of particular subjects or publications Track the progress and effectiveness of your campaign via detailed reports. 2007 Formats and rates Streamline Your Advertising Review Process ABD’s Advertising Review Solution helps firms increase the efficiency of their advertising compliance process by providing a secure, online capability for the review and annotation of advertising and marketing pieces.http://www.abd.com/about/adreview.pdf. Our Web-enabled service makes the entire regulatory compliance review process for advertising fast and easy, from first review to final sign-off. Wide-Ranging Capabilities Save Time and Increase Efficiency Advertising Review Solution allows you to mark up a piece online, enabling more efficient collaboration between your marketing and compliance groups. By streamlining the entire process, your firm can handle more work without the need to add to staff. You reduce the risk of missing deadlines since all data and statuses are kept online. An additional benefit is the online archiving capability that can eliminate the need to keep paper files. Features of this versatile compliance tool include: Annotate marketing or advertising material Collaborate with colleagues Designate access privileges as review or view only Track review status Send email alerts and messages Search by various criteria Run management reports Archive materials Benefits to You ABD provides you with a solution that can eliminate the need to keep paper files of the review process. You no longer have to struggle trying to understand handwritten comments and search through stacks of paper. With our Advertising Review Solution audit trails are easily created, items are found quickly and management oversight is more effective. Let Us Tell You More Let us tell you more about how our ... Advertising with the Carrabelle Area Chamber of Commerce www..carrabelle.org Website Advertising Opportunities The Official Website of the Carrabelle Area Chamber of Commerce has been designed to allow our members advertising opportunities that will increase their exposure to potential customers who may be surfing the internet and our website. As a chamber member you are automatically listed on the website under the “Businesses” heading. This listing is presented in two ways – an alphabetical listing of all businesses and also, a listing by category. This includes an email address. Advertising Options: Hot Link - Link to your website. $50 per year – payable yearly only. Banner Ads: Three Different Levels: Home Page: $35 per month (Payable every 6 months - $210) (Limited to 6 advertisers) Category Page: $15 per month (Payable every 6 months - $90) Sub-Category Page: $10 per month (Payable every 6 months - $60) (There is a one time set-up fee for each banner ad of $30) Internet Leads – These leads are from web surfers that have filled out the forms on the site, indicating an interest in fishing, places to stay, real estate, etc. The cost is $100 per year for leads from one category and each additional category is $25. Web site advertising opportunities ASHI web site advertising provides your company with an excellent opportunity to expose your products and services to new home inspectors that may not be reached through other ASHI communication vehicles including The ASHI Reporter and InspectionWorld.http://www.ashi.org/media/kit/Web_advertising_terms8.pdf. Web advertising banners are sold on a pay-per-click basis and are available on several pages of the ASHI web site. Ads are directly linked to the advertiser's URL. No additional discounts are available for ASHI Affiliates or recognized advertising agencies. Web Advertising Contract Terms and Conditions 1. Advertiser assumes all responsibility for the content of its advertisements and for the obligations of its agents or representatives. Advertiser agrees to be solely liable for the content of its advertising. (ASHI®), ASHI's Board of Directors, and the web site/advertising staff and to defend and hold them harmless from any and all claims or suits of any kind that may be asserted against them by others by reason of the content of any advertisement published on ASHI’s web sites. 2. The liability of ASHI®, ASHI's Board of Directors and its web site/advertising staff for any error for which they may be held legally liable shall not exceed the cost of the advertising space. 3. ASHI® reserves the right to label "Advertising" on any advertisement not prominently identified by the advertiser's trademark, or which resembles or may be mistaken for editorial content. Advertisements to be composed by ASHI® will be submitted to Advertiser to approve copy and design prior to insertion. In the event of an error after such approval, Advertiser agrees ... North America Web site www.http://www.intermodal.org/advertising_files/Web_Advertising.pdf.intermodal.org This members-only advertising opportunity offers excellent access to your target audience. IANA’s Web advertising program offers a variety Web advertising is sold on a first-come, first-served basis. Reservations should be made by the 15th of the month prior to the month in which the advertising is to begin (e.g., January 15 for February posting). IANA reserves the right to request the advertiser to submit a static ad if the animation distracts heavily from the content of the page. Ad submission: email your ad file to advertising@intermodal.org Ad preparation: IANA does not create ads. Payment must be made in advance and is due when ad is submitted, no less than 10 days prior to the month when the advertising is to begin. An advertiser may request to be invoiced for advertising but payment must reach IANA no later than 10 days prior to the ad posting date. Advertising Policy The Intermodal Association of North America will accept “positive” advertising by companies demonstrating the benefits of the product or service advertised. Advertisers and advertising agencies assume liability for all content, including text, representation and illustration of advertise-ment printed, and also assume responsibility for any claims made against IANA arising from the content of the ad. IANA reserves the right to exercise its sole discretion in rejecting any advertising that does not conform to the association’s standards. IANA will refund the advertising fee, minus a $50 administrative fee, if cancellation is made no less than 10 days prior to the month in which the ad was to appear. IANA .. Political advertising, whether for or against a candidate or ballot measure, is subject to legal requirements not found in non-political advertising.http://www.scpress.org/PDFs/ElectionRules.pdf. The requirements are concerned with: Disclosure of the sponsor of the advertising, and The rate charged for the advertising space. In making a determination about which requirements must be met, you must first determine if the advertising relates to a federal candidate or a candidate seeking state or local office. South Carolina law requires that the name and address of the sponsor of advertising supporting or opposing a public official, a candidate or a ballot measure must be included in the advertising. The Commission interprets the “name and address” requirement to mean that the person or committee paying for the advertising must be identified in such a fashion that someone could contact the sponsor by mail. South Carolina law makes it a crime for a newspaper to charge an amount for political advertising in excess of the “local prevailing rate” for commercial advertising. The same statute also makes it a crime to establish different terms and conditions for payment for political advertising than for commercial advertising. Suggestion: Treat the political candidate the same as you would treat a commercial advertiser in terms of rates and commissions. If the advertising is placed by an agency on a commission rate, give the commission. The language of the disclosure statement to be included in the advertising for a candidate for federal office is controlled by the identity of the sponsor of the advertising and by whether or not the advertising was authorized by a candidate ... Springfield, VA 800-424-9335 • Chicago, IL 847-242-9055 • Detroit, MI 248-680-7103 • Los Angeles, CA 310-444-2136 • New York, NY 212-715-5500 Starch/Ballot Report Measure your Advertising Effectiveness! Ever Wonder What Impact Your Advertising Has? Now you can find out with the Military Times Starch/Ballot Readership Studies.http://www.militarycity.com/advertising/MTStarchReport.pdf. The Military Times Media Group – Army Times, Navy Times, Air Force Times and Marine Corps Times – is pleased to announce that it will be conducting a Starch/Ballot Readership Study on two issues in 2005. Conducted by the independent research company, Roper ASW, the Starch/Ballot Readership studies are through-the-book surveys designed to measure readership, reader interest and reader reactions to a publications advertising and editorial content. Ads in these issues will be competitively measured against all other ads with specific performance criteria established by standardized ballot questioning. There is no additional cost to the advertiser for inclusion in this study. Optimize the effectiveness of your campaign by advertising in both issues! Issue Date: April 11, 2005 Ad Close Date: March 25, 2005 Issue Date: September 12, 2005 To take advantage of this unique advertising opportunity, please contact your Military Times Sales Representative today! All advertising to appear on the www.http://www.gov.pe.ca/advertising/UserDocumentation.pdf.gov.pe.ca website must be submitted through our web-based submission page. To be able to submit advertising materials, and to view traffic statistics, requires that you are a registered user of our website. This guide will take you through each of the steps required to complete this process. System Requirements To use the web-based advertising submission system requires a web browser and Internet access. Any web browser should work, and both PCs and Macs are supported. Review the page “Technical Specifications for Online Advertising” for detailed information on the technical requirements online ads must meet. If you are already registered and signed-in to our website, you will see the “Advertising Submission Form” immediately; jump ahead to step #11. 5. If you are not already registered and signed-in, you will be taken to the “Please Sign In” page. Now you can return to the advertising submission page: http://www.gov.pe.ca/advertising/submit/ 11. On the “Advertising Submission Form,” you will see your name, and your company name, at the top of the page: All advertising you submit at this point will be associated with your registration, and you should enter the username and password you used to sign in to access information about your advertisements. 12. Enter the appropriate information in each of the fields on the submission form: Name of Ad -- Give your advertisement a name. Click “Submit Advertising” when you have entered all of the required information. At this point you may return to the advertising submission form to upload additional advertising. 15. Your advertising will be ... Advertising and other disseminated information must be truthful and accurate.http://www.asbs.org/Newsite07/resources/advertising_guidelines.pdf. Advertisements and other disseminations of information must not misrepresent a surgeon’s credentials, training, or experience and must not contain claims of superiority of the surgeon or the procedure that are inaccurate or cannot be substantiated. The Professional Conduct Subcommittee continues to encounter an inordinate number of ethical complaints regarding Members’ advertisements. In an effort to educate the membership and hopefully improve the quality of information being directed to patients and reduce the number of advertising complaints, the Subcommittee offers the following Advertising Guidelines. All advertising, whether paid for or gratis (e.g., a public announcement), is considered relevant for the purposes of these Guidelines. 1. These Guidelines govern all advertisements by or on behalf of a Member relating to bariatric surgery, whether issued or published or caused to be issued or published by the Member or by any person or organization associated in any way with the Member or the Member’s bariatric surgery practice or center, hospital or surgi-center, including public relations and advertising firms and consultants retained by or on behalf of a Member or the Member’s bariatric surgery practice or center, hospital or surgi-center. 3. Every Member is responsible and accountable for advertisements relating to the Member’s services regarding bariatric surgery and related management or care. Members are responsible for ensuring that advertisements of their services, and of their related healthcare establishment(s) whenever it or ... | ||
